FOR IMMEDIATE RELEASE
Friday, Sept. 21, 8:30 pm Fiction Club 180 Pearl St. Toronto, Ontario
TheTOEvent is an inaugural event in support people affected by cancer. Come see the unveiling of a one-of-a-kind LIVESTRONG® Edition MV Agusta from the F4RR to be auctioned on Ebay to benefit the Lance Armstrong Foundation and SickKids.
Since the original concept was approved, the fundraiser has received a lot of support in addition to a $32,000 Italian super bike which can be seen at www.thetoevent.com following the unveiling.
TheTOEvent has partnered with TapouT, the premiere MMA apparel brand Co-founders Dan Caldwell aka Punkass and Tim Katz aka Sky Skrape to create and unveil custom “TapouT” branded motorcycles previously. Dan Caldwell (PunkAss) will be on hand to assist with the unveil.
Argon 18, one of the world’s finest road racing bicycle manufacturers and sponsor of the only Canadian Pro cycling team SpiderTech is also on board and has donated a $10,000 E-116 road racing bicycle to be unveiled and auctioned as well.
The final piece to this event was to have FlatOut Industries design and develop a generation 2 illuminated skateboard that would far exceed the performance and technology used in the board they made for Justin Bieber’s Christmas present last year from his father.
The unveiling of these exclusive items will take place @ 8:30 pm on September 21st at Fiction Club, 180 Pearl Street, Toronto. This event will be hosted by “Ring Girl” Brittney Palmer with special guests Dan Caldwell (PunkAss) , Canadian cycling icon Steve Bauer (Olympic and World Championship medalist, 14 time yellow jersey victor in the Tour de France). These items will go online via Ebay auction commencing at the end of October culminating with the final wrap up party on November 7, 2012 at a location in Toronto to be announced.
The celebrity guest list will be announced on Twitter. Follow @TheTOEvent for the lastest news & info.
Founded in 1997, TapouT was the first apparel brand to represent the sport of MMA. Since then, TapouT has become synonymous with the sport and is the most recognized MMA apparel brand in the world with professional athletes and fans alike wearing TapouT as a badge of honor symbolizing the brand’s never quit fighting spirit.
About the Lance Armstrong Foundation
The Lance Armstrong Foundation serves people affected by cancer and empowers them to take action against the world’s leading cause of death. With its iconic yellow LIVESTRONG® wristband, the Foundation became a symbol of hope and inspiration to people affected by cancer throughout the world. Created in 1997 by cancer survivor and champion cyclist Lance Armstrong, the Foundation provides free patient navigation services to survivors with financial, emotional and practical challenges that accompany the disease. Known for its powerful brand— LIVESTRONG® —the Foundation is also a leader in the global movement on behalf of 28 million people living with cancer today. Since its inception in 1997, the Foundation has raised nearly $500 million for the fight against cancer. For more information, visit LIVESTRONG.org.
Our mission: We inspire our communities to invest in health and scientific advances to improve the lives of children and their families in Canada and around the world. Our vision: Healthier Children. A Better World.™ Established in 1972, SickKids Foundation raises funds on behalf of The Hospital for Sick Children. The Foundation's fundraising is driven by the belief that improving the health and well-being of children is one of the most powerful ways to improve society. Community support, separate and distinct from government and granting agencies, is a critical source of funding for SickKids. In the fiscal year that ended March 31, 2012, SickKids Foundation invested $61.3 million - $59.3 million of that investment went to critical initiatives at SickKids and $2 million went to national, international and other initiatives
FlatOut Industries was founded in 2004 by Sean Mance, who started the business after noticing a legitimate lack of options for the custom automotive and motorcycle market in Canada. Since the business specialized in one of a kind, custom designed CNC machined parts that were available nowhere else on the planet…the customer list grew quickly and so did their reputation. FlatOut Industries has always grown their branding through their innovative concepts and products. From the Adidas World Cup motorcycle, to the custom ATVs for the 2010 Vancouver Olympics, to the custom private builds…the passion and ideas from FlatOut Industries show no sign of slowing down.
Friday, September 14, 2012
FOR IMMEDIATE RELEASE