Dallas Rolls Out Red Carpet For "Art Of War"

Courtesy of SUN Sports & Entertainment Inc.:

Convention and Visitors Bureau CEO Welcomes Fans to Dallas for September 1st Event

DALLAS, TX--(July 31, 2007) - SUN Sports & Entertainment, Inc. (PINKSHEETS: SSPE) and the Dallas Convention & Visitors Bureau (DCVB) are rolling out the Red Carpet to promote the "Art of War" as one of their marquee events in Dallas this year.

The invitations have been sent, the arena is ready, the television crew have been working day and night and the city of Dallas is on edge. The list of VIPs is being kept strictly confidential. Movie Stars, Musical Artists, Athletes, Corporate CEO's, Politicians, and the exclusive "A List" have been assembled to what is being referred to as 'one of the biggest parties Dallas has ever hosted' to be televised around the world.

Phillip Jones, CEO of the Dallas Convention & Visitors Bureau, in an open letter stated, "We look forward to hosting the world championship Mixed Martial Arts -- 'Art of War' event at the American Airlines Center on September 1, 2007. We are excited that Dallas was chosen as the location for the largest International Team Mixed Martial Arts Event featuring USA and Brazil."

The fun at SUN does not stop there. The "Art of War," Mixed Martial Arts (MMA) championship event produced by SUN, will also be hosting demonstrations during the 14th Annual Sports & Fitness Super Show on August 10-11, 2007 at the Dallas Convention Center. This year's Super Show will feature a mix of athletic competitions, martial arts, a model search, displays by fitness and supplement companies and the first annual O'Reilly Custom Car Super Show presented by Subaru of America.

"Art of War is one of the most dynamic, adrenaline-pumping events in the growing world of mixed martial arts," said Ed Pariso, Show Producer at Vision Entertainment, Inc. "We'll have the official Art of War fight cage on-site with world-class athletes demonstrating what it takes to survive these battles. It'll be quite a show."

Entering the cage will be Art of War stars Justin Wren, Alex "El Toro" Andrade and Anthony Njokuani, UFC champ Travis Lutter, three-time U.S. Olympic wrestler Kenny Monday and local mixed martial arts fighters Buddy Clinton and Jason House. Judo legend Mike Swain and Scott Templeton of Dollamur Martial Arts in Southlake will also conduct a Judo demonstration. In addition, tickets to "Art of War 3 - Team USA vs. Team Brazil" at Dallas' American Airlines Center on September 1, 2007, will be on sale during the Super Show.

The Art of War 3 will feature a World Championship fight featuring the first time ever, US National Team vs. the Brazilian National Team. Headlining the ten-bout card will be the Heavyweight Championship Fight for the IFA Belt between Jeff "the Snowman" Monson who will face defending and current IFA Champion Pedro "the Rock" Rizzo. This will also be the first Pay-Per-View MMA event ever produced by the Dallas company, SUN. Tickets may be purchased online at www.ticketmaster.com.

About SUN:

SUN is a Professional Sports & Entertainment Production Company. SUN is a Certified and Licensed Combat Sports Promoter and produces World Class Mixed Martial Arts Events. The properties of SUN Sports & Entertainment (www.SUNorganization.com), Art of War LIVE (www.artofwarLIVE.com) International Fighters Association (www.IFApro.com), USA National Team - Team USA MMA (www.teamUSAmma.com) and UNDERGROUND Cage Fighting (www.undergroundcagefighting.com), are pending trademarks.

About Dallas Convention & Visitors Bureau

The Dallas Convention & Visitors Bureau is an independent, not-for-profit organization comprised of professionals promoting Dallas as a destination for business and pleasure. Our mission is to promote Dallas as the ideal business and pleasure destination to the regional, national, and international marketplace, and to favorably impact the Dallas economy through conventions and tourism. DCVB efforts have significantly increased awareness of Dallas locally, nationally, and internationally, and have resulted in Dallas being recognized as one of the top convention destinations in the nation and the #1 visitor destination in the state of Texas. More information please visit (http://www.visitdallas.com/visitors/events/events.details.php?id=8999)

Safe Harbor Statement -- This release includes forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 27E of the Securities Act of 1934. Statements contained in this release that are not historical facts may be deemed to be forward-looking statements. Investors are cautioned that forward-looking statements are inherently uncertain. Actual performance and results may differ materially from that projected or suggested herein due to certain risks and uncertainties including, without limitation, ability to obtain financing and regulatory and shareholder approvals for anticipated actions. Such statements are based on management's current expectations and are subject to certain factors, risks and uncertainties that may cause actual results, events and performance to differ materially from those referred to or implied by such statements. In addition, actual or future results may differ materially from those anticipated depending on a variety of factors, including continued maintenance of favorable license arrangements, success of market research identifying new product opportunities, successful introduction of new products, continued product innovation, sales and earnings growth, ability to attract and retain key personnel, and general economic conditions affecting consumer spending. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date hereof. Sun Sports & Entertainment Inc. does not intend to update any of the forward-looking statements after the date of this release to conform these statements to actual results or to changes in its expectations, except as may be required by law.

For Further Information:
SUN Corporate Contact
Ms. Taylor L. Cole, APR
Director of Public Relations
972.333.4343
taylor@iknowpr.com

Media and Event Promotion
Mr. Lester Bedford
The Bedford Agency
817.296.4546
wlbedford@aol.com