AlphaTrade Gets In The Cage

Courtesy of AlphaTrade:

Explosive Match-up - Team Brazil VS Team USA–an AlphaTrade Favorite

VANCOUVER, British Columbia--August 13, 2007--AlphaTrade.com (OTCBB:APTD), an innovator in digital media and marketing, has teamed with SUN Sports and Entertainment Inc., (OTC:SSPE) to become one of their main sponsors for the “Art of War 3” Arena Fighting Championship in Dallas, Texas on September 1, 2007, at the American Airlines Center. This event will be a Pay Per View event and attendance is expected to break all records for Sun.

“I have always been a fan of mixed martial arts fighting,” states AlphaTrade CEO Penny Perfect. “The approach Sun Sports is using means the battle is now much more than personal for these aggressive, extreme athletes. Another one of our sponsored companies, The Professional Bull Riders (www.pbrnow.com), recently took the same approach with their first ever World Event held in Australia and Team Brazil captured the Professional Bull Riders' first-ever world cup event with the US taking 4th place. This approach definitely captivates the audience and fans become even more excited with each match as they vie for the Championship for their country. I believe high energy, combative sports is attended and watched by our target demographic and our affiliation with Sun will add a tremendous amount of branding value to AlphaTrade.”

AlphaTrade’s text message promotions will be running prior to, during and throughout the Pay Per View performance. Fans will have the opportunity to get closer to the fighters, to win exclusive VIP seats and will have access to the competitors they highly respect. All of our text promotions will be created with a view to enhance the fan experience, generate fan loyalty and create an interactive environment for this and future events. Key management from AlphaTrade will be in attendance during the event to demonstrate their easy to use financial products and their innovative digital media and branding products.

“We are delighted to have AlphaTrade join us as a Sponsor in this incredible event, which will be aired to millions of people around the world as well as foreign distribution,” stated SUN Chairman/CEO, CJ Comu.

About AlphaTrade.com

AlphaTrade.com is a recognized digital media and marketing company specializing in creating networking opportunities to build your brand, sell more products, increase your web traffic and gain more attention for your company. AlphaTrade has developed an innovative advertising program which connects people and industries in a unique way to provide measurable results. Companies seeking to expand their brand and gain exposure will appreciate the dynamics of an all-encompassing marketing plan that utilizes a variety of digital media tools in combination with a strong financial product to accomplish the task. AlphaTrade is a top web property that has partnered with strong sports teams to further its brand and the exposure for its clients. These include: the New York Mets (www.mets.com), Tampa Bay Devil Rays (www.devilrays.com), Kenny Bernstein Drag Racing Team (www.kennybernstein.com), Professional Bull Riders (www.pbrnow.com), Huntin' the World Southern Style (www.huntintheworld.com), and the American Drag Racing League (www.adrl.com). Visit www.alphatrade.com to find out more.

About SUN

SUN is a Professional Sports & Entertainment Production Company. SUN is a Certified and Licensed Combat Sports Promoter and produces World Class Mixed Martial Arts Events. The properties of SUN Sports & Entertainment (www.SUNorganization.com), Art of War LIVE (www.artofwarLIVE.com) International Fighters Association (www.IFApro.com), USA National Team - Team USA MMA (www.teamUSAmma.com) and UNDERGROUND Cage Fighting (www.undergroundcagefighting.com), are pending trademarks.

The above news release contains forward-looking statements. These statements are based on assumptions that management believes are reasonable based on currently available information, and include statements regarding the intent, belief or current expectations of the Company and its management. Prospective investors are cautioned that any such forward-looking statements are not guarantees of future performances, and are subject to a wide range of business risks, external factors and uncertainties. Actual results may differ materially from those indicated by such forward-looking statements. The Company assumes no obligation to update the information contained in this press release, whether as a result of new information, future events, or otherwise.

Contacts
AlphaTrade Corporate Contact:
Mgr., Business Development
Mike Jackson, 604-986-9866
mikej@alphatrade.com
or
AlphaTrade IR Contact:
Redwood Consultants
Jens Dalsgaard, 415-884-0348
JNSD@aol.com
or
Media and Event Contact:
The Bedford Agency
Mr. Lester Bedford, 817-296-4546
wlbedford@aol.com
or
SUN Corporate Contact:
Director of Public Relations
Ms. Taylor L. Cole, APR, 972-333-4343
taylor@iknowpr.com