Imperia Entertainment To Film Mixed Martial Arts Movie 'Never Submit' At 'Art Of War Live' Event September 1st

Courtesy of Imperia Entertainment, Inc.:

LOS ANGELES, Aug. 21 -- The action and excitement of Mixed Martial Arts (MMA) will meet Hollywood on September 1st when Imperia Entertainment (Pink Sheets: IPEI) begins filming in Dallas, Texas at SUN Sports and Entertainment's (Pink Sheets: SSPE) Pay-Per-View world championship MMA Event for "Art of War3", (http://www.artofwarlive.com/) sanctioned by the International Fighters Association (IFA). Celebrities, and the "Never Submit" Ring Girls, will be on hand, giving out free "Never Submit" fight wear, and several lucky patrons admitted to the VIP box during the fight will have a chance to be in the Movie.

Kenneth G. Eade, Chairman of Imperia Entertainment, Inc. stated. "This is an incredible fight card and one that MMA (Mixed Martial Arts) Fans from around the world is going to want to watch or purchase on Pay-Per-View. We are looking forward to getting some great footage for our upcoming film and looking for more strategic sponsorship and branding opportunities with the members of Team SUN." Eade added, "There are many people that want to claim a role in this sport and very few as pro as SUN and their brand, 'Art of War' and 'UNDERGROUND Cage Fighting'."

"The Art of War 3" will feature a World Championship fight; and for first time ever, the U.S. National Team vs. the Brazilian National Team. Headlining the ten-bout card will be the Heavyweight Championship Fight for the IFA Belt between Jeff "the Snowman" Monson who will face defending and current IFA Champion Pedro "the Rock" Rizzo. Tickets may be purchased online at http://www.ticketmaster.com/.

ABOUT "NEVER SUBMIT"

"Never Submit," directed by Don Dunn and starring Corey Sevier (North Shore) Ernie Hudson (Desperate Housewives), legendary star fighter Ken Shamrock, and star fighters Josh Koscheck, Michael McDonald, Mauricio Shogun Rua, Mike Swick and Nate Quarry, is a movie set in the world of MMA, or mixed martial arts, the fastest growing sport in the world. "Never Submit" is an inspirational tale similar to "Rocky," but the lead character is an intelligent young man (as are most fighters competing in this sport) rather than a beaten-down punch-drunk fighter.

ABOUT IMPERIA:

Imperia Entertainment, Inc. (http://www.imperiaentertainment.com/) is a company that has emerged as a player in the area of independent film production and distribution. The company engages in investing in and producing full-length feature films. Imperia's film properties include its feature film, "Say It In Russian" (http://www.sayitinrussianmovie.com/), starring Faye Dunaway, "Never Submit," and the award-winning "Autograph" television series.

ABOUT SUN:

SUN is a Professional Sports & Entertainment Production Company. SUN is a Certified and Licensed Combat Sports Promoter and produces World Class Mixed Martial Arts Events. The properties of SUN Sports & Entertainment (http://www.sunorganization.com/), Art of War LIVE (http://www.artofwarlive.com/) International Fighters Association (http://www.ifapro.com/), USA National Team -- Team USA MMA (http://www.teamusamma.com/) and UNDERGROUND Cage Fighting (http://www.undergroundcagefighting.com/), are pending trademarks.

This press release contains statements, which may constitute "forward-looking statements" within the meaning of the Securities Act of 1933 and the Securities Exchange Act of 1934, as amended by the Private Securities Litigation Reform Act of 1995. Those statements include statements regarding the intent, belief or current expectations of Imperia Entertainment, Inc. and members of its management as well as the assumptions on which such statements are based. Prospective investors are cautioned that any such forward-looking statements are not guarantees of future performance and involve risks and uncertainties, and that actual results may differ materially from those contemplated by such forward-looking statements. Important factors currently known to management that could cause actual results to differ materially from those in forward-statements include fluctuation of operating results, the ability to compete successfully and the ability to complete before-mentioned transactions. The company undertakes no obligation to update or revise forward-looking statements to reflect changed assumptions, the occurrence of unanticipated events or changes to future operating results.

PRESS CONTACTS:

Murray Weissman & Associates
(818) 760-8995

Leonard Morpurgo
leonard@publicity4all.com

Murray Weissman
murray@publicity4all.com

Rick Markovitz
rick@publicity4all.com

Imperia Entertainment, Inc.
Kenneth Eade: 310-275-0089 or
imperiaentertainmentinc@yahoo.com