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Thursday, August 9, 2007

WWE Hires Michael Diana As Affiliate Sales Director, Western Region

Courtesy of World Wrestling Entertainment:

STAMFORD, Conn., August 9, 2007 – World Wrestling Entertainment® has hired Michael Diana as Affiliate Sales Director, Western Region. A 13-year veteran of cable marketing and sales, Michael will be responsible for the distribution and marketing of WWE’s products – including WWE 24/7™ On Demand, WWE Pay-Per-View and WWE broadband – to cable, satellite and telco partners throughout the western region.

Michael will report to Peter Clifford, Senior Vice President, Affiliate Sales & Marketing. He joins WWE from Showtime Networks Inc., where he served as Account Director, overseeing affiliate relationships with companies such as Comcast Cable, Cablevision and Mediacom.

“Michael’s experience with cable affiliate promotions, sales and marketing, as well as his established relationships with major MSOs, will be a tremendous asset to our affiliate team,” said Peter Clifford. ”Having Michael on our team will be invaluable as we work to meet growing affiliate partner needs.”

Additional information on World Wrestling Entertainment, Inc. (NYSE: WWE), can be found at wwe.com and corporate.wwe.com. For information on our global activities, go to http://www.wwe.com/worldwide/.

Media Contact: Gary Davis, 203-353-5066

Investor Contact: Michael Weitz, 203-352-8642

Trademarks: All World Wrestling Entertainment Inc. programming, talent names, images, likenesses, slogans, wrestling moves, and logos are the exclusive property of World Wrestling Entertainment Inc. ECW is a trademark of WWE Libraries, Inc. All other trademarks, logos and copyrights are the property of their respective owners.

Forward-Looking Statements: This news release contains forward-looking statements pursuant to the safe harbor provisions of the Securities Litigation Reform Act of 1995, which are subject to various risks and uncertainties. These risks and uncertainties include the conditions of the markets for live events, broadcast television, cable television, pay-per-view, Internet, feature films, entertainment, professional sports, and licensed merchandise; acceptance of the Company's brands, media and merchandise within those markets; uncertainties relating to litigation; risks associated with producing live events both domestically and internationally; uncertainties associated with international markets; risks relating to maintaining and renewing key agreements, including television distribution agreements; and other risks and factors set forth from time to time in Company filings with the Securities and Exchange Commission. Actual results could differ materially from those currently expected or anticipated. In addition to these risks and uncertainties, our dividend is based on a number of factors, including our liquidity and historical and projected cash flow, strategic plan, our financial results and condition, contractual and legal restrictions on the payment of dividends and such other factors as our board of directors may consider relevant.