Bodog Entertainment Partners With Joost

Courtesy of Bodog Press:

November 20, 2007
For Immediate Release

St. John’s, Antigua – Bodog Entertainment, a leading provider of digital entertainment worldwide, announced today that it will bring its Bodog TV program offerings to Joost™ (www.joost.com), the world’s first broadcast-quality Internet television service.

"As a long-time producer of digital content and community, Bodog is pleased to be partnering with Joost to present our television content to online viewers in such a high quality setting," notes Bodog Founder Calvin Ayre. “We are sure that Joost’s viewers will love the excitement of our Bodog Fight shows, along with more great shows to come.”

Bodog Entertainment is pleased to provide a variety of episodes of Bodog Fight, such as Bodog Fight: Costa Rica Combat, which was filmed on the beaches and in the jungles of Costa Rica with some of today’s top mixed martial arts talent. There will also be shows from Bodog Fight: Paradise Lost and music videos from Bodog Music artists Bif Naked, Neurosonic, The Vincent Black Shadow and others. Viewers will be able to reach the Bodog Joost channel at www.joost.com/2290001 and also from a link at www.bodoglife.com/TV.

As Bodog and Joost develop the Bodog channel, more programming will be added, including the $1 million band search competition Bodog Music Battle of the Bands, poker shows, more music videos, great behind-the-scenes and making-of footage, Internet-only exclusives and more.

"With action-packed sports and compelling music and entertainment programming, Bodog Entertainment fits perfectly with Joost’s audience," said Yvette Alberdingk Thijm, executive vice president, content strategy and acquisition. "As a global entertainment destination, Joost is committed to providing programming that appeals to all audiences, and our partnership with Bodog is an expansion of this strategy."

Founded by Janus Friis and Niklas Zennström, Joost combines the best of TV with the best of the Internet by offering viewers a full-screen audiovisual experience enhanced with the choice, control and flexibility of Web 2.0. Joost is the first online, global TV distribution platform, bringing together advertisers, content owners and viewers in an interactive, community-driven environment.

About Bodog Entertainment

Bodog Entertainment International Group (www.bodoglife.net) offers a host of entertainment services, including: an international television production division, which produces television series, such as Bodog Fight and Calvin Ayre Wild Card Poker, Bodog TV; an international million-dollar band search competition and accompanying TV series, Bodog Battle; an international record label, Bodog Music; a publishing division (with an online magazine, BodogNation, and blog, BodogBeat; a fantasy football site, Bodog Fantasy; and an events department renowned for producing parties that are stunning, chic and celebrity-filled. Bodog Entertainment Founder Calvin Ayre, who is recognized as a world authority on branding in the digital entertainment industry, was featured on the cover of Forbes magazine's best-selling "Billionaires" issue in March 2006. For more information, contact Media Relations at pr@bodoglife.com. BODOG is a registered trademark. The Bodog brand is operated for gaming in North America by Morris Mohawk Gaming Group under License.