Zuffa, LLC Announces A Private Release Party At The Setai In South Beach To Celebrate The Publication Of Octagon(TM) On Thursday, December 6, 2007

Courtesy of Zuffa, LLC:

Limited Edition Book Addresses the Nexus of Art and Sport

LAS VEGAS, Nov. 13 -- Zuffa, LLC d/b/a Ultimate Fighting Championship(R) (UFC(R)), is announcing an invitation-only party on Thursday, December 6th to celebrate the publication of Octagon(TM), a limited edition fine art book. The event will be held at The Setai, a luxury hotel located in South Beach's Oceanfront District. The Setai and its environs are well-known to the invitees of the art world's most
prestigious US gathering of artists, collectors and gallery owners during
Miami's Art Basel.

"We wanted to pick a superlative location that would speak to the quality and prestige of this event," said Michele Quinn, a fine art advisor to the ownership group of Zuffa, LLC. "And also, we knew The Setai to be a place that would present a nice positioning for this exciting new book."

Photographed by Los Angeles-based artist Kevin Lynch, the book features an essay by noted art historian and cultural critic, Dave Hickey, and a Foreword written by the playwright and film-maker David Mamet. At 20.5 x 26 inches, 392 pages, and over 800 four-color and black-and-white photographs, printed and hand bound in Italy. Octagon weighs in at over 50 lbs. The Collector's Edition of 450 retails from $2,500, and the Deluxe Collector's Edition of 150 featuring a signed and numbered 16 x 20 inch C-print, retails from $3,500. Octagon will be available in stores December 2007 and is published by Zuffa, LLC and powerHouse Books. For more information go to: http://www.octagon-book.com.

The book's context is the rise of a new sport called Mixed Martial Arts that combines boxing, kickboxing, wrestling, judo and Brazilian jiu-jitsu. Its practitioners are some of the most elite athletes found in any sport; many of whom are former Olympians, Pan American Games and NCAA champions. Ultimate Fighting Championship, or UFC as it is more commonly known, is the premier organization in this fascinating and popular sport that has overtaken boxing as the viewing choice among its fans.

"When I started this book six years ago, I was chronicling something that I found interesting. Gradually, as the sport grew in popularity, I knew that I was in fact documenting something visually poetic in the tradition of George Bellows, Helmut Newton's "SUMO" and Taschen's GOAT," said Kevin Lynch. "People find the work highly compelling and complicated because fighting is as old as the universe. When the rest of the world shared the obsession for the UFC with me, I knew a book was critical to passing on the passion, personalities and scale of this great sport"

About The Ultimate Fighting Championship

The Ultimate Fighting Championship(R) brand is the world's leading professional mixed martial arts organization and offers the premier series of MMA sports events. Owned and operated by Zuffa, LLC, and headquartered in Las Vegas, Nev., the UFC(R) organization produces approximately twelve to fourteen live pay-per-view events annually that are distributed through cable and satellite providers. In addition to its U.S. distribution, UFC fight programs are distributed throughout the world including broadcast on MAIN EVENT in Australia, Globosat in Brazil and Bravo and Setanta PPV in the United Kingdom. For more information, or current UFC fight news, visit http://www.ufc.com or http://uk.ufc.com or http://www.ufcespanol.com.

Ultimate Fighting Championship(R), Ultimate Fighting(R), UFC(R), The Ultimate Fighter(R), Submission(R), As Real As It Gets(R), Zuffa(TM), The Octagon(TM) and the eight-sided competition mat and cage design are registered trademarks, trademarks, trade dress or service marks owned exclusively by Zuffa, LLC in the United States and other jurisdictions. All other marks referenced herein may be the property of Zuffa, LLC or other respective owners.

About The Setai

Bearing the unmistakable imprint of legendary hotelier Adrian Zecha, The Setai, managed by GHM, is an intimate oceanfront resort in the heart of South Beach. Set amid tropical gardens and sparkling pools at the edge of the Atlantic Ocean, The Setai introduces the Asian traditions of simplicity and elegance to South Beach. Situated adjacent to The Setai Residences, a 40-story glass tower that is one of the tallest buildings in the South Beach skyline, The Setai is a meticulously replicated eight-story Art Deco landmark. Originally built between 1936-1938 as the famed Dempsey Vanderbilt Hotel, The Setai recreates the style and charm of the city's
fabled past.