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Friday, December 28, 2007

Smackdown Your Vote!® And Rock The Vote Tag Team In ‘Rock The Caucus’ Effort

Courtesy of World Wrestling Entertainment, Inc.:

STAMFORD, Conn.--(December 28, 2007)--World Wrestling Entertainment®’s Smackdown Your Vote! is teaming up with Rock the Vote to support its “Rock the Caucus” initiative in Iowa. WWE® is using the star power of its Superstars to urge Iowa high school students of voting age to get active and make their voices heard by attending either the Democratic or Republican Caucus on Thursday, January 3, 2008.

Smackdown Your Vote! tapped ECW Champion CM Punk™, WWE Superstar Mr. Kennedy™, and WWE Diva Maria™ to appear in a special promotional poster that was distributed to high schools. It can be downloaded at www.rockthecaucus.com and at www.smackdownyourvote.com. A Public Service Announcement was created featuring Mr. Kennedy and it is airing on CW cable network affiliates in Iowa. The PSA can also be seen on www.smackdownyourvote.com. WWE is also utilizing grassroots and social networking sites to promote these items.

“The Iowa youth vote is a much-coveted voting bloc in 2008, and being courted by campaigns in a way we haven’t seen in years,” said Heather Smith, Executive Director, Rock the Vote. “The high school bloc is especially critical in Iowa where any Iowan who will be 18 by November 4, 2008 is eligible to caucus in January. This mean nearly every 17- and 18-year-old in the state is eligible to participate in his or her first caucus on January 3rd.”

“As the first major electoral event in the presidential race, the Iowa caucuses are generating considerable excitement. We want to get high school students in Iowa equally excited to participate in the Caucuses,” said Gary Davis, Executive Director, WWE’s Smackdown Your Vote!. “WWE and Rock the Vote are leveraging the power of both organizations in this election to promote involvement and awareness in the political process.”

Rock the Vote and Smackdown Your Vote! joined forces earlier this year on a nationwide poll of young voters that was conducted by Sacred Heart University. The poll found young adults increasingly engaged in politics and on track for a strong turnout in 2008, a finding bolstered by 18-29 year olds’ record turnout to the polls in 2004 and 2006. Rock the Caucus is intended to continue this momentum by mobilizing young voters in the first-in-the-nation primary, cueing up a year of energy and action among young voters and for Rock the Vote and Smackdown Your Vote!.

About Rock the Vote: Rock the Vote’s mission is to build the political clout and engagement of young people in order to achieve progressive change in our country. Rock the Vote uses music, popular culture and new technologies to engage and incite young people to register and vote in every election. And we give young people the tools to identify, learn about, and take action on the issues that affect their lives, and leverage their power in the political process.

Rock the Vote is creative, effective, and controlled by nobody’s agenda but our own – we tell it like it is and pride ourselves on being a trusted source for information on politics. We empower the 45 million young people in America who want to step up, claim their voice in the political process, and change the way politics is done. www.RockTheVote.com

About Rock the Caucus: Rock the Caucus is a joint, nonpartisan program between Rock the Vote, Iowa’s PIRG’s New Voters Project, and Secretary of State Michael A. Mauro. The goal of Rock the Caucus is to mobilize young adults to the January 3rd Iowa caucuses and ensure that, at the first-in-the-nation caucus, young adults’ voices are heard loudly and clearly. Rock the Vote’s Rock the Caucus efforts are targeted at turning 17- and 18-year-old high school seniors out to their first caucuses by securing pledges to caucus at high school assemblies, class presentations, via online social networking sites, at mock caucuses, and during after-school parties on January 3rd. For more information, see www.RocktheCaucus.com or visit our Rock the Caucus Facebook page here: http://www.facebook.com/event.php?eid=5779469266

About Smackdown Your Vote!: founded in July 2000, Smackdown Your Vote! is a non-partisan campaign to encourage young people to become active participants in their democracy and vote. Working with non-partisan partners and the major political parties, WWE and its Superstars have the sole focus of encouraging more young people to register and vote, and to have more candidates for political office address the credible issues of Americans under 30.

Additional information on World Wrestling Entertainment, Inc. (NYSE: WWE) can be found at wwe.com and corporate.wwe.com. For information on our global activities, go to http://www.wwe.com/worldwide/

Trademarks: All WWE programming, talent names, images, likenesses, slogans, wrestling moves, and logos are the exclusive property of World Wrestling Entertainment, Inc. ECW is a trademark of WWE Libraries, Inc. All other trademarks, logos and copyrights are the property of their respective owners.

Forward-Looking Statements: This news release contains forward-looking statements pursuant to the safe harbor provisions of the Securities Litigation Reform Act of 1995, which are subject to various risks and uncertainties. These risks and uncertainties include the conditions of the markets for live events, broadcast television, cable television, pay-per-view, Internet, feature films, entertainment, professional sports, and licensed merchandise; acceptance of the Company's brands, media and merchandise within those markets; uncertainties relating to litigation; risks associated with producing live events both domestically and internationally; uncertainties associated with international markets; risks relating to maintaining and renewing key agreements, including television distribution agreements; and other risks and factors set forth from time to time in Company filings with the Securities and Exchange Commission. Actual results could differ materially from those currently expected or anticipated. In addition to these risks and uncertainties, our dividend is based on a number of factors, including our liquidity and historical and projected cash flow, strategic plan, our financial results and condition, contractual and legal restrictions on the payment of dividends and such other factors as our board of directors may consider relevant.

WWE Media:
Gary Davis, 203-353-5066
WWE Investors:
Michael Weitz, 203-352-8642
Rock the Vote Media:
Kat Barr, 202-223-1520 x120