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Tuesday, January 22, 2008

SUN And Harrah's Announce MMA Tour Featuring "GI's Vs. Pro's," a US Army Sponsored Event

Courtesy of SUN Sports & Entertainment Inc.:

DALLAS, TX--Jan 22, 2008 -- SUN Sports & Entertainment Inc. (Other OTC:SSPE.PK - News) announced today the signing of another contract with Grand Casino Tunica, to produce "Art of War," a Mixed Martial Arts (MMA) Event. This event will be held at the Grand Casino in Tunica, Mississippi on Saturday, April 19th 2007. This is the first of a multi-city tour that will showcase events at other Harrah's Properties.

Huston Powell, with C3 Presents Inc., stated, "The relationship between the Harrah's Grand Casino Tunica and SUN seems like a good one and we are pleased to facilitate its continuation."

SUN CEO CJ Comu stated, "We are delighted to return to Tunica MS and produce another award winning event. There is a growing fan base around the country and the opportunity to host the 'Art of War' at a highly respected Casino/Resort is another great milestone for the company. We look forward to continuing with more of these high energy MMA Events with Harrah's as we launch the new 'GI's Vs. Pro's Tour(TM)' and create another first in the MMA industry."

The stage is set for another action packed Night of Cage Fighting, (America's fastest growing Sport), Saturday, April 19th when SUN Sports & Entertainment presents, "Art of War." SUN will be showcasing the latest new talent, with eight exciting professional MMA fights scheduled to take place in the circular cage starting at 8pm, EST.

The Main Event features Headliner Light Heavyweight US Army Staff Sergeant Damien "Stealth" Steely (8-4) Vs. MMA Veteran Professional Ron "Superfly" Faircloth (27-13). The balance of the hand picked fighters comes from the top talent in the US Army and MMA Pro's.

This will be the first time a US Army Vs. MMA Tour has been produced and for MMA fans to watch the skilled veterans of the Army battle against the MMA Professionals. There will be plenty of Military supporters at each event and a great media campaign nation wide.

US Army Spokesperson, Matt Larson, Head of the US Army Combative Program, stated, "This is a fantastic opportunity for members of our Armed Forces to enter the cage and test their skills against some of the best MMA professionals in the industry. We see this as a growing platform for our recruitment and morale. Our objective is to eventually take the tour internationally."

Tickets for "Art of War" are priced from $25 to $100 plus special (Cage Side VIP Packages). Tickets are available online at www.ticketmaster.com or by phone at the Grand Tunica Box Office 901.525.1515. Tickets are expected to go on sale Saturday March 1st 2008 @ 10am.

About Grand Casino Tunica:

Grand Casino Tunica is the largest casino resort between Las Vegas and Atlantic City. The resort was voted "Best Overall Casino Hotel" by Casino Player magazine in 2006. The Grand Casino Tunica offers 24-hour gaming action in the largest casino between Las Vegas and Atlantic City, 140,000 square feet of exciting gaming in four uniquely themed gaming areas. There's something for everybody -- high-payout slots, table games, a non-smoking gaming area, and Total Rewards® casino loyalty program offering members the flexibility they want and the recognition they deserve. For more information on the Grand Casino Resort Tunica, please visit: www.GrandTunica.com

About SUN:

SUN is a Professional Sports & Entertainment Production Company. SUN is a Certified and Licensed MMA Combat Sports Promoter and produces World Class Mixed Martial Arts Events. The properties of SUN Sports & Entertainment (www.SUNorganization.com), Art of War LIVE (www.artofwarLIVE.com) USA National Team - Team USA MMA (www.teamUSAmma.com) UNDERGROUND Cage Fighting (www.undergroundcagefighting.com), and International Fighters Association (www.IFApro.com), are pending trademarks.

Safe Harbor Statement - This release includes forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 27E of the Securities Act of 1934. Statements contained in this release that are not historical facts may be deemed to be forward-looking statements. Investors are cautioned that forward-looking statements are inherently uncertain. Actual performance and results may differ materially from that projected or suggested herein due to certain risks and uncertainties including, without limitation, ability to obtain financing and regulatory and shareholder approvals for anticipated actions. Such statements are based on management's current expectations and are subject to certain factors, risks and uncertainties that may cause actual results, events and performance to differ materially from those referred to or implied by such statements. In addition, actual or future results may differ materially from those anticipated depending on a variety of factors, including continued maintenance of favorable license arrangements, success of market research identifying new product opportunities, successful introduction of new products, continued product innovation, sales and earnings growth, ability to attract and retain key personnel, and general economic conditions affecting consumer spending. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date hereof. Sun Sports & Entertainment Inc. does not intend to update any of the forward-looking statements after the date of this release to conform these statements to actual results or to changes in its expectations, except as may be required by law.

For Further Information:

SUN Contact:
AJ Soliz
Director of Media & PR
Tel: 972.392.1414 X 104

C3 Presents Contact:
Hunter Huston
Tel: 512.478.7211