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Thursday, January 3, 2008

WWE® RAW® And Mun2 Partner To Give One Lucky Girl The “Ultimate Quinceañera”

Courtesy of World Wrestling Entertainment, Inc.:

STAMFORD, Conn., January 3, 2008 – World Wrestling Entertainment® (WWE) and mun2 have announced the “Ultimate Quinceañera” Sweepstakes, giving one lucky winner the ultimate WWE RAW themed Quince of her dreams. Female fans between the ages of 15 and 21 who would like to celebrate a quinceañera in 2008 can enter the “Ultimate Quinceañera” Sweepstakes now by visiting holamun2.com/raw. Entries must be received between January 1 and January 30, 2008. The Sweepstakes is co-sponsored by WWE and mun2.

mun2 and WWE are revving up to plan an extraordinary Quinceañera (similar to a Sweet 16 Party) to honor the tradition of los quince años. The chosen cumpleañera (birthday girl) will receive an intimate celebration with 50 of her closest friends in the nearest major city to their residence. mun2 and WWE pull out all the stops for this quince celebration, complete with limousine, entertainment, and a special appearance by WWE Superstar Carlito™ and WWE Diva Melina™!, mun2 cameras will be on-hand to document the fabulous party – covering everything from the grand entrance to the baile sorpresa – and air the highlights on the mun2 network at a future date.

“WWE RAW has consistently been one of the top rated shows on mun2,” said Lisa Hackett, VP of Marketing for mun2. “Among Latino youth, luchadores and quinceañeras resonate as significant cultural identifiers, so the Sweepstakes offers a fun and unexpected twist to bring them together. Partnering with WWE RAW and throwing a Quinceañera for a lucky winner is an unprecedented way of blending two strong youth entertainment brands.”

Known for theatrical drama, action and athleticism, the pairing of WWE RAW and lucha libre has given this facet of Latino culture a more expansive position in the United States. With heroes like Stone Cold Steve Austin™, John Cena® and many others, the WWE brand has grown with its audience over the last 15 years. Successfully reaching the Latino youth audience every Wednesday on mun2 as a top rated show, the two popular brands have become essential to Latino youth entertainment.

Additional information on World Wrestling Entertainment, Inc. (NYSE: WWE) can be found at wwe.com and corporate.wwe.com. For information on our global activities, go to http://www.wwe.com/worldwide/

mun2 is the preeminent voice for Latino youth in America. Launched in 2001, mun2 was the first national cable network to offer bilingual programming for young U.S. Latinos. mun2 is a multiplatform youth entertainment network that offers authentic content that reflects the lifestyle of the fastest-growing segment of the Hispanic population with original, relevant and cutting-edge programs in proven genres including music, movies, sports, fashion, and social activism. The network, which reflects emerging trends in all areas of pop and youth culture that are endorsed by its bicultural audience, is available nationwide on digital and analog cable, satellite and free television. mun2 is distributed to over 17 million U.S. TV households and is the first-ever Latino youth-oriented cable network to have full subscription to the Nielsen Hispanic Household Index measurement service. The network is part of Telemundo Cable Networks, a division of NBC Universal TV Networks Distribution.

Media Contact: Gary Davis, 203-353-5066

Maria Gonima, MUN2, 818-622-4112

Investor Contact: Michael Weitz, 203-352-8642

Trademarks: All WWE programming, talent names, images, likenesses, slogans, wrestling moves, and logos are the exclusive property of World Wrestling Entertainment, Inc. ECW is a trademark of WWE Libraries, Inc. All other trademarks, logos and copyrights are the property of their respective owners.

Forward-Looking Statements: This news release contains forward-looking statements pursuant to the safe harbor provisions of the Securities Litigation Reform Act of 1995, which are subject to various risks and uncertainties. These risks and uncertainties include the conditions of the markets for live events, broadcast television, cable television, pay-per-view, Internet, feature films, entertainment, professional sports, and licensed merchandise; acceptance of the Company's brands, media and merchandise within those markets; uncertainties relating to litigation; risks associated with producing live events both domestically and internationally; uncertainties associated with international markets; risks relating to maintaining and renewing key agreements, including television distribution agreements; and other risks and factors set forth from time to time in Company filings with the Securities and Exchange Commission. Actual results could differ materially from those currently expected or anticipated. In addition to these risks and uncertainties, our dividend is based on a number of factors, including our liquidity and historical and projected cash flow, strategic plan, our financial results and condition, contractual and legal restrictions on the payment of dividends and such other factors as our board of directors may consider relevant.