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Wednesday, February 27, 2008

Ise Blu Equity Corp. Announces Agreement To Purchase MMA Promoter Masters Of The Cage, Inc.

Courtesy of Ise Blu Equity Corp.:

ORLANDO, FL--(February 27, 2008) - Ise Blu Equity Corp. (PINKSHEETS: ISBL) announced today that it has agreed to terms for the purchase of Masters of the Cage, Inc. (MOTC), an MMA fight promotions company based in Oklahoma City, OK. MOTC has produced/promoted 17 MMA shows in the last sixteen months.

The agreement calls for MOTC to produce nine shows at 1,200 to 1,800 seat facilities and nine shows at facilities seating up to 5,000 in the next twelve months beginning in April 2008. Revenue from these shows comes from ticket sales at an average price of $40 per seat plus advertising, television and merchandise sales. Historically, these sorts of shows have produced 100% profits on the investment.

"We are pleased to have our first acquisition be such a credible operation with a successful track record," Brett Stevens, Fight Co President, said. "Fight Co is excited about this acquisition and the immediate growth it affords the company," he continued.

"MMA is an aggressive sport that requires strong assertive management for rapid sustainable growth. The management of MOTC is extremely pleased to be associated with such management and the opportunities that it affords MOTC for growth," Michael Dillon, President of MOTC said.

Fight Co expects to sign at least fifty fighters because of the agreement with MOTC. Plans are in the works for additional purchases so that we can use our group of fighters to their capacity.

Safe Harbor Statement under the Private Securities Litigation Reform Act of 1995: The statements contained in this release that are not historical, are forward-looking statements that are subject to risks and uncertainties that could cause results to differ materially from those expressed in the forward-looking statements, including but not limited to certain delays and risks detailed from time to time in the company's filings with the Securities and Exchange Commission.

Ise Blu Equity Corp.