UFC® ANNOUNCES YAHOO! AS NEW DISTRIBUTOR FOR ONLINE UFC PAY-PER-VIEW EVENTS

Courtesy of the Ultimate Fighting Championship:

Las Vegas, NV (USA) – 02/21/2008 – Ultimate Fighting Championship® (UFC®) organization today announced Yahoo! will be the new online distributor for UFC live Pay-Per-View (PPV) events, via Yahoo! Sports. Fans can view the next UFC event, UFC 82: PRIDE OF A CHAMPION, on March 1, 2008 at www.sports.yahoo.com/ufc82.

“This relationship with Yahoo! is an important step for the UFC to build its global distribution platform for live pay-per-view events,” said Dana White, UFC President. “We are looking forward to working with Yahoo! Sports to expand our reach and bring the sport of mixed martial arts to fight fans in every corner of the world in every possible language.”

In 2007, UFC continued to set Pay-Per-View and venue sales records, bolstered by the continuing success of UFC programming on Spike TV and the addition of several PRIDE® Champions to UFC’s increasingly star-studded roster. In Yahoo!’s premiere UFC online event, UFC 82: PRIDE OF A CHAMPION, Dan Henderson, PRIDE Champion, will face off against Anderson Silva, UFC Champion, in a much-anticipated unification title fight to crown the undisputed king of the UFC Middleweight division.

In 2007, Yahoo! and UFC began a relationship that would expand the availability of MMA news, information and entertainment coverage to reflect the explosive growth of the sport and the UFC brand. In October 2007, Yahoo! Sports launched a channel dedicated fully to MMA, offering fans access to live streaming of UFC pay-per-view weigh-ins, press conferences and a wide range of UFC video content. This media-rich channel includes original content from Yahoo! Sports writers Dave Meltzer, Kevin Iole and Dave Doyle, as well as additional contributions from other recognized MMA writers. This partnership is an important component of UFC’s overall global expansion plans.

About The Ultimate Fighting Championship

The Ultimate Fighting Championship® is the world’s leading professional mixed martial arts organization and offers the premier series of MMA sports events.

Owned and operated by Zuffa, LLC, and headquartered in Las Vegas, Nev., UFC® produces over twelve live pay-per-view events annually that are distributed residentially through North American cable and satellite providers including iNDEMAND Networks, DIRECTV, DISH Network, TVN Entertainment, Shaw Pay-Per-View, Bell ExpressVU, and Viewers Choice, and commercially through Joe Hand Promotions. In addition to its North American distribution, UFC programming is distributed in over 100 countries and territories throughout the world. For more information, or current UFC fight news, visit www.ufc.com or uk.ufc.com or www.ufcespanol.com.

Ultimate Fighting Championship®, Ultimate Fighting®, UFC®, The Ultimate Fighter®, Submission®, As Real As It Gets®, Zuffa™, The Octagon™ and the eight-sided competition mat and cage design are registered trademarks, trademarks, trade dress or service marks owned exclusively by Zuffa, LLC in the United States and other jurisdictions. All other marks referenced herein may be the property of Zuffa, LLC or other respective owners.