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Monday, March 3, 2008

Celso Forster Enters The Ring As Director Marketing WWE® Latin America

Courtesy of World Wrestling Entertainment, Inc.:

TORONTO, Ontario, March 3, 2008 – World Wrestling Entertainment®, the global leader in sports entertainment, has hired Celso Forster as Director of Marketing Latin America.

In this new role, Forster will be charged with the responsibility of developing and implementing a marketing strategy across WWE’s Latin America markets. His goal will be to raise awareness of WWE and its product portfolio across a broader audience to contribute to the company’s already growing international revenue. Forster will be integral in the establishment of a new office in Sao Paulo from which WWE will handle all business initiatives throughout the Latin America region.

A 30-year veteran of the local and multinational marketing industry in Latin America, working as Account Vice-President for JWT and Young & Rubican and other advertising agencies, Forster recently served as Marketing Director with ESPN responsible for brand management, trade marketing, PR and started the development of New Platforms for the content division of ESPN and ESPN Brasil PayTV Channels.

“Celso is joining WWE at a fantastic time,” said Carl DeMarco, WWE President, Latin America. “I’m confident that he will tap into WWE’s strong worldwide appeal and build upon the heightened profile we received from the recent successful Live Event tour across Latin America as we build momentum toward our biggest event - WrestleMania 24 on March 30th”

WWE has established a multi-media platform approach in Latin America – television, live events, publishing, licensing, consumer products, mobile and Web applications.
WWE showcases its unique cast of characters in more than 130 countries, putting smiles on faces worldwide.

Additional information on World Wrestling Entertainment, Inc. (NYSE: WWE) can be found at wwe.com and corporate.wwe.com. For information on our global activities, go to http://www.wwe.com/worldwide/

Media Contact: Cynthea Galbraith, 416-847, 8348 / Cynthea.galbraith@ca.wwe.corp

Investor Contact: Michael Weitz, 203-352-8642

Trademarks: All WWE programming, talent names, images, likenesses, slogans, wrestling moves, and logos are the exclusive property of World Wrestling Entertainment, Inc. ECW is a trademark of WWE Libraries, Inc. All other trademarks, logos and copyrights are the property of their respective owners.

Forward-Looking Statements: This news release contains forward-looking statements pursuant to the safe harbor provisions of the Securities Litigation Reform Act of 1995, which are subject to various risks and uncertainties. These risks and uncertainties include the conditions of the markets for live events, broadcast television, cable television, pay-per-view, Internet, feature films, entertainment, professional sports, and licensed merchandise; acceptance of the Company's brands, media and merchandise within those markets; uncertainties relating to litigation; risks associated with producing live events both domestically and internationally; uncertainties associated with international markets; risks relating to maintaining and renewing key agreements, including television distribution agreements; and other risks and factors set forth from time to time in Company filings with the Securities and Exchange Commission. Actual results could differ materially from those currently expected or anticipated. In addition to these risks and uncertainties, our dividend is based on a number of factors, including our liquidity and historical and projected cash flow, strategic plan, our financial results and condition, contractual and legal restrictions on the payment of dividends and such other factors as our board of directors may consider relevant.