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Monday, April 21, 2008

Gameloft Announces Licensing Deal With Wrestling Superstar Hulk Hogan

Courtesy of Gameloft:

Hulkamania Fever High With Gameloft's 'Hulkamania Wrestling'

NEW YORK, April 21 -- Gameloft(R), a leading publisher and developer of video games for mobile phones, is pleased to announce a licensing agreement with legendary wrestling icon, Hulk Hogan. The deal, negotiated through Hogan's marketing agent, Darren Prince of Prince Marketing Group, brings one of wrestling's most popular personalities to mobile gaming. Hulkamania Wrestling will give fans the
chance to experience an amazing amount of legendary holds in wild wrestling beat downs, and the power of the people's champ, Hulk Hogan, right in the palm of their hands.

"We are excited to be expanding the Gameloft family of licenses into the wrestling genre and are delighted to do so with a man as renowned as the legendary Hulk Hogan," said Gonzague de Vallois, senior vice president of Publishing, Gameloft. "Wrestling fans are fanatical about having access to their favorite sport and our new Hulkamania Wrestling will let them enjoy it everywhere."

"Hulkamania is alive and well and I'm excited to give my fans a mobile game that is true to my experiences in wrestling," said Hulk Hogan. "I'm confident that Gameloft will inject their signature style to produce the ultimate wrestling game for all my fans to enjoy on the go."

Backed by the iconic power of Hulk Hogan himself and featuring a 3D isometric view that provides total immersion into the ring, Hulkamania Wrestling gives fans a realistic wrestling beat-down, complete with eccentric wrestlers, jabs and humorous dialogue. With an amazing number of no-holds-barred moves, players can take down their opponents with bone crushing efficiency through the use of such classics as the Strong Clothesline, Spinbuster, Pedigree, Doublehand Choke Lift and more.

Not only will players get the opportunity to play as wrestling legend, Hulk Hogan, but they'll be able to take on seven of wrestling's other crazy stars, all with different looks and wrestling styles. Just like in the actual ring, players will be able to use their environments -- hurl chairs or throw opponents on tables -- to completely dominate their opponents and claim the Hulkamania Wrestling Ring as their own!

Hulkamania Wrestling will make its way to the wrestling ring on your mobile phone in August 2008.

About Gameloft

Gameloft is a leading international publisher and developer of video games for mobile phones. Established in 1999, it has emerged as one of the top innovators in its field. The company creates games for mobile handsets equipped with Java, Brew or Symbian technology. The total number of games-enabled handsets is anticipated to exceed two billion units in 2008.

Partnership agreements with leading licensors and sports personalities such as Ubisoft Entertainment, Universal Pictures, ABC, Dreamworks Animations SKG, Endemol, 20th Century Fox, Viacom, Sony Pictures, Touchtone Television, Warner Bros., Fifa Pro, Lamborghini, Paris Hilton, Gus Hansen, Kobe Bryant, Derek Jeter, Reggie Bush, Lleyton Hewitt, Jonny Wilkinson or Robin Ho allow Gameloft to form strong relationships with international brands. In addition to the partnerships, Gameloft owns and operates titles such as Block Breaker Deluxe, Asphalt: Urban GT and New York Nights.

Through agreements with major telephone wireless carriers, handset manufacturers, specialized distributors and its online shop, Gameloft has a distribution network in over 80 plus countries.

Gameloft has worldwide offices in New York, San Francisco, Seattle, Montreal, Mexico, Buenos Aires, Paris, London, Cologne, Milan, Madrid, Lisbon, Copenhagen, Warsaw, New Delhi, Seoul, Beijing, Hong Kong, Tokyo and Sydney. Gameloft is listed on Euronext Paris (ISIN: FR0000079600, Bloomberg: GFT FP, Reuters: GLFT.PA)

For more information visit http://www.gameloft.com