Sun Announces New Chief Operating Officer, And New Director Of Corporate Affairs And Legal

Courtesy of SUN Sports & Entertainment Inc.:

DALLAS, TX--(April 16, 2008) - SUN Sports and Entertainment Inc. (PINKSHEETS: SSPE) announced today the addition of Clyde Gentry III as Chief Operating Officer and Bruce Scambler as Director of Corporate Affairs and Legal.

Prior to joining SUN, Mr. Gentry completed a feature film as director and writer for the globalization documentary, CORPOCRACY, which examines the effects of free trade on the American Middle Class. Prior to working on the film, Mr. Gentry has spent nearly 10 years in the Mixed Martial Arts (MMA) field.

In 2000, he authored the first book on the history of the sport, NO HOLDS BARRED, which has been published multiple times. In 2001, he became Editor in Chief of ULTIMATE ATHLETE, a feature magazine on the sport. After matchmaking three events under the UA banner, Mr. Gentry co-produced VENOM, a new concept for the sport in conjunction with John "Spider" Salley of NBA fame.

In 2005, he co-produced FREEDOM FIGHT 2005: USA vs. Canada, the first prime time event to ever air in North America. Mr. Gentry also authored the first book on action star Jackie Chan in 1997.

"I've watched this sport grow from day one and have been part of that growth in numerous capacities," said Gentry. "With SUN's new direction and business plan, I'm in a great position to apply my expertise to create real brand value and look forward to building towards our success."

SUN also added Bruce J. Scambler, Director of Corporate Affairs and Legal. Mr. Scambler is a CPA with over 28 years of business experience. He has been an Officer and Director of numerous public companies in the United States and the United Kingdom in the past 20 plus years. Scambler stated, "I'm delighted to help play a role in the continued growth and expansion strategies of SUN and their numerous MMA properties."

Mr. Scambler received a degree in law from Bristol University, Bristol, England, and an MBA from Strathclyde Graduate Business School in Glasgow, Scotland. He served as a pilot officer in the Royal Air Force from 1977-1979. His community involvement includes working as a Court Appointed Special Advocate (CASA), Board Member Court Appointed Special Advocates, and is a Lay Reader with All Souls Episcopal Church.

ABOUT SUN:

SUN (www.sunorganization.com) is a Professional Sports & Entertainment Production Company that produces world class Mixed Martial Arts (MMA) Events under the brand; Art of War LIVE (www.artofwarLIVE.com) The USA MMA Men's National Team (www.teamUSAmma.com), UNDERGROUND Cage Fighting (www.undergroundcagefighting.com), Steel Cage Promotions, (www.steelecage.com) and the International Fighting Organization (IFO) a governing body for MMA in Nevada. The company also created the International Fighters Association (IFA), a non-profit based in Luxemburg that ranks, rates and sanctions professional MMA Fights.

Safe Harbor Statement -- This release includes forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 27E of the Securities Act of 1934. Statements contained in this release that are not historical facts may be deemed to be forward-looking statements. Investors are cautioned that forward-looking statements are inherently uncertain. Actual performance and results may differ materially from that projected or suggested herein due to certain risks and uncertainties including, without limitation, ability to obtain financing and regulatory and shareholder approvals for anticipated actions. Such statements are based on management's current expectations and are subject to certain factors, risks and uncertainties that may cause actual results, events and performance to differ materially from those referred to or implied by such statements. In addition, actual or future results may differ materially from those anticipated depending on a variety of factors, including continued maintenance of favorable license arrangements, success of market research identifying new product opportunities, successful introduction of new products, continued product innovation, sales and earnings growth, ability to attract and retain key personnel, and general economic conditions affecting consumer spending. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date hereof. SUN Sports & Entertainment Inc. does not intend to update any of the forward-looking statements after the date of this release to conform these statements to actual results or to changes in its expectations, except as may be required by law.

Media Contact
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The Bedford Agency
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