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Friday, April 18, 2008


Courtesy of the Ultimate Fighting Championship:

For Immediate Release:
April 18, 2008

Forbes May 5th Issue Profiles Co-Owners Frank and Lorenzo Fertitta; Chronicles Rise of UFC® into Mixed Martial Arts Empire

Las Vegas, NV (USA) – In the May 5th issue of Forbes Magazine, Senior Editor Matthew Miller takes readers to the fight capital of the world, Las Vegas, Nevada, to sit with UFC® owners Frank and Lorenzo Fertitta and hear first-hand their eight-year tale of the Ultimate Fighting Championship, and how they turned the nearly bankrupt organization into the world's most powerful mixed martial arts empire.

"Ultimate Cash Machine," a six-page cover and feature story, contains exclusive interviews with the Fertitta brothers, as well as UFC President Dana White, and recounts the pivotal decisions and investments that have led to the success of the UFC brand.

Miller also tracks the history of the Station Casinos enterprise, and how Frank and Lorenzo Fertitta partnered to transform this family business into one of Las Vegas' largest gaming corporations.

The current issue of Forbes is available nationwide on newsstands everywhere. To view the online version of "Ultimate Cash Machines" as well as a photo gallery and video exclusive, visit www.forbes.com.

About The Ultimate Fighting Championship

The Ultimate Fighting Championship® is the world’s leading professional mixed martial arts organization and offers the premier series of MMA sports events. Owned and operated by Zuffa, LLC, and headquartered in Las Vegas, Nev., UFC® produces over twelve live pay-per-view events annually that are distributed residentially through North American cable and satellite providers including iNDEMAND Networks, DIRECTV, DISH Network, TVN Entertainment, Shaw Pay-Per-View, Bell ExpressVU, Viewers Choice and via the Internet worldwide on Yahoo! Sports, and commercially through Joe Hand Promotions. In addition to its North American distribution, UFC programming is distributed in over 100 countries and territories throughout the world. For more information, or current UFC fight news, visit www.ufc.com or uk.ufc.com or www.ufcespanol.com.

Ultimate Fighting Championship®, Ultimate Fighting®, UFC®, The Ultimate Fighter®, Submission®, As Real As It Gets®, Zuffa™, The Octagon™ and the eight-sided competition mat and cage design are registered trademarks, trademarks, trade dress or service marks owned exclusively by Zuffa, LLC in the United States and other jurisdictions. All other marks referenced herein may be the property of Zuffa, LLC or other respective owners.