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Friday, May 9, 2008

ProElite Partners With FirstDIBZ(TM) To Offer Cageside Seats, Sit Down With Fighters At May 31 EliteXC Fight

Courtesy of ProElite, Inc.:

-- DIBZ Offers Rare Opportunity to Get 'Up Close and Personal' with EliteXC Fighters --

LOS ANGELES, May 09, 2008 -- ProElite, Inc. (Pink Sheets:PELE), a sports entertainment and media company dedicated to producing world-class mixed martial arts (MMA) events, today announced it has partnered with FirstDIBZ(TM) to offer MMA fans cageside seats, a sit down with fighters and other exclusive opportunities at the upcoming May 31 EliteXC fight at the Prudential Center in Newark, NJ.

MMA fans will have the option to purchase DIBZ for either a platinum or gold VIP package featuring cageside seats, a pair of signed gloves and poster, invitation to the fight press conference and weigh in, as well as a photo op with the fighters. To learn more or purchase the VIP packages, fans are invited to visit www.FirstDIBZ.com.

"This is a unique opportunity for MMA fans to get up close and personal with EliteXC fighters without feeling any pain," said Gary Shaw, legendary fight promoter and president of EliteXC, ProElite's live fight division. "The May 31 fight is going to be a spectacular event featuring heavyweight phenom Kimbo Slice, EliteXC Champion Robbie Lawler, among other top-notch fighters.

"Never before have MMA fans been able to get a behind-the-scenes look of how a fight unfolds before, during, and after the fits of rage, pride and athleticism play out in front of a live audience," Shaw said.

"EliteXC's May 31 fight is a highly anticipated event that MMA fans will not want to miss, and we are thrilled to offer fans a front row seat and rare opportunity to meet and greet the fighters," said Daniel Lotzof, president of FirstDIBZ. "Partnering with ProElite provides FirstDIBZ with an opportunity to help MMA fans enjoy a once-in-a-lifetime experience."

"FirstDIBZ provides fans with a new and innovative approach to gaining access to some of the most prestigious events in the world," said Eric Ficksman, senior vice president of corporate development at ProElite. "With our May 31 fight just around the corner, MMA fans will be hard pressed to pass up an opportunity to attend this milestone event."

About ProElite, Inc.

ProElite, Inc. delivers the most exciting entertainment experience in the world of mixed martial arts (MMA) with live arena-based entertainment events, cable television programming on Showtime Networks and community-driven interactive broadband entertainment. The company has established a partnership with CBS that brings MMA to a major primetime network for the first time. Through acquisitions of MMA organizations in Asia and Europe, ProElite is a global leader with an exclusive distribution agreement for its program library with IMG Media. ProElite's live fight division, EliteXC, delivers spectacular live MMA fight events that showcase the world's top fighters (elitexc.com). The company's social media platform, ProElite.com, continues to add thousands of subscribers each month due to the large number of live streaming MMA events, social networking tools, and original and partner-driven content.

About FirstDIBZ

FirstDIBZ (www.firstdibz.com) is dedicated to providing consumers with advanced access to the most highly anticipated goods and services including live events, travel accommodations, publishing, consumer electronics, and other forms of content. Through the purchase of "DIBZ" consumers can guarantee themselves the right to first delivery of the items they most covet. "DIBZ" can be bought, sold and traded in real-time 24/7 on the www.firstdibz.com marketplace. FirstDIBZ pioneered the Pre-Primary or Forward Market to give consumers the opportunity to guarantee themselves access to those highly anticipated goods and services. The company is based in Chicago.

PondelWilkinson Inc.
Evan Pondel, 310-279-5980