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Monday, May 5, 2008

WWE®’s ECW® To Air 100th Episode This Tuesday On SCI FI

Courtesy of World Wrestling Entertainment, Inc.:

STAMFORD, Conn., May 5, 2008 – World Wrestling Entertainment® and the SCI FI Channel announced today that the 100th episode of “ECW: Extreme Championship Wrestling®” will air this Tuesday, May 6, at 10 p.m./9C, live on SCI FI.

Since its debut on June 16, 2006, ECW has been one of the network’s highest rated programs, averaging nearly 2 million viewers per week. Led by ECW Champion Kane®, as well as Superstars such as CM Punk™, Chavo Guerrero™, WWE Tag Team Champions John Morrison™ and The Miz™, and WWE Diva Kelly Kelly™, ECW is consistently one of the top performing cable programs on Tuesday nights among men.

“Airing 100 episodes of ECW is a huge milestone for WWE and SCI FI,” said Geof Rochester, Executive Vice President, Marketing. “We guarantee that ECW fans can expect the next 100 episodes to be even more compelling, more exciting, and more action-packed.”

"We are very happy to mark this programming milestone with ECW on SCI FI, " said SCI FI President, Dave Howe. "We look forward to continued success with our partners at WWE and being the home of the powerful ECW franchise."

To catch up on all the action, go to ECW.com and SCIFI.com.

SCI FI Channel is a television network where "what if" is what's on. SCI FI fuels the imagination of viewers with original series and events, blockbuster movies and classic science fiction and fantasy programming, as well as a dynamic Web site (www.scifi.com) and magazine. Launched in 1992, and currently in 93 million homes, SCI FI Channel is a network of NBC Universal, one of the world's leading media and entertainment companies.

Additional information on World Wrestling Entertainment, Inc. (NYSE: WWE) can be found at wwe.com and corporate.wwe.com. For information on our global activities, go to http://www.wwe.com/worldwide/

Trademarks: All WWE programming, talent names, images, likenesses, slogans, wrestling moves, trademarks, copyrights and logos are the exclusive property of World Wrestling Entertainment, Inc. and its subsidiaries. All other trademarks, logos and copyrights are the property of their respective owners.

Forward-Looking Statements: This news release contains forward-looking statements pursuant to the safe harbor provisions of the Securities Litigation Reform Act of 1995, which are subject to various risks and uncertainties. These risks and uncertainties include the conditions of the markets for live events, broadcast television, cable television, pay-per-view, Internet, feature films, entertainment, professional sports, and licensed merchandise; acceptance of the Company's brands, media and merchandise within those markets; uncertainties relating to litigation; risks associated with producing live events both domestically and internationally; uncertainties associated with international markets; risks relating to maintaining and renewing key agreements, including television distribution agreements; and other risks and factors set forth from time to time in Company filings with the Securities and Exchange Commission. Actual results could differ materially from those currently expected or anticipated. In addition to these risks and uncertainties, our dividend is based on a number of factors, including our liquidity and historical and projected cash flow, strategic plan, our financial results and condition, contractual and legal restrictions on the payment of dividends and such other factors as our board of directors may consider relevant.

Media Contact:
Gary Davis, 203-353-5066

Investor Contact:
Michael Weitz, 203-352-8642