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Wednesday, July 23, 2008

BSN Is The Official Nutritional Supplement Sponsor Of The UFC(R)

Courtesy of Bio-Engineered Supplements & Nutrition Inc.:

BOCA RATON, Fla., July 23 -- Bio-Engineered Supplements & Nutrition Inc. (BSN), a world leader in cutting-edge sports nutrition products and makers of N.O.-XPLODE(TM), the award winning extreme pre-training energy and performance igniter, is proud to announce a multi-year sponsorship agreement with the Ultimate Fighting Championship(R) (UFC(R)), one of the premier Mixed Martial Arts (MMA) organizations in the world today.

MMA is an intense combat sport where high level professional fighters use interdisciplinary forms of fighting that include Jiu-Jitsu, Taekwondo, Karate, Boxing, Muay Thai, Wrestling and other fighting disciplines to their strategic and tactical advantage in a sanctioned match. UFC(R) fighters are among the best-trained and most conditioned athletes in the world, making BSN's association with the sport of MMA and the UFC(R) a perfect fit. What BSN is to the world of sports nutrition, one of the foremost developers of physique, performance and energy products, the UFC(R) is to Mixed Martial Arts, a true innovator and among the world leaders in its industry.

"I'm excited to announce that BSN is the 'Official Nutritional Supplement Provider' of the Ultimate Fighting Championship(R)," said Dana White, UFC(R) President. "As a world leader in physique and performance supplements, they are a perfect fit for the UFC(R) -- we look forward to working with BSN as we take this sport to a whole new level."

The Ultimate Fighting Championship(R) is regulated by some of the most prestigious sports regulatory bodies in the United States. UFC live pay-per-view events take place at preeminent destinations including MGM Grand, MEN Arena, Mandalay Bay and 02 Arena, and consistently draw sell-out crowds with record-breaking gates. Presenting over twelve pay-per-view events per year, the UFC(R) stands as one of the largest pay-per-view providers of live events in the United States.

The UFC(R) also has a prominent television presence with its reality series The Ultimate Fighter(R), now heading into its eighth season. The Ultimate Fighter(R) has consistently done extremely well in the coveted demographic of 18-34 year old males, and regularly enjoys higher ratings than traditional franchise sports such as the NBA, NHL, NASCAR as well as NCAA football and basketball. In partnership with Spike TV cable network, the UFC also presents ten live UFC(R) Fight Night(TM) events and the popular program UFC(R): Unleashed(TM).

BSN's President and CEO Chris Ferguson comments on the sponsorship, "I'm proud to announce that BSN is now the 'Official Nutritional Supplement Provider' of the UFC(R). MMA is the fastest growing sport in the world today. We are excited to be aligned with an organization as prestigious as the UFC(R) and are eager to stretch our brand with this sponsorship by showcasing our product line, which includes N.O.-XPLODE(TM), the foremost pre-training igniter in the world today. BSN is a dominant force in over 75 countries and climbing. We have entered into this agreement with the UFC(R) to solidify our combined global presence. I want to thank everybody at the UFC(R) for their efforts and for their continued commitment."

Look for on-line activation of this new development between BSN and the UFC(R) via BSN's new MMA driven site at http://www.bsn-mma.com and also look for BSN's presence on http://www.ufc.com . Be sure to watch all UFC(R) Pay Per View events, catch a glimpse of the BSN logo on the Octagon(TM) canvas and bumpers, and be the first to see BSN and the UFC(R) take the world by storm!