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Tuesday, July 1, 2008

SUN Announces New MMA Event "Battle Of The Shield" Featuring Police Officers Vs. Fire Fighters

Courtesy of SUN Sports & Entertainment, Inc.:

DALLAS, TX--(July 1, 2008) - SUN Sports & Entertainment, Inc. (PINKSHEETS: SUNR) announced today a new Mixed Martial Arts (MMA) Event titled "Battle of the Shield" (www.battleoftheshield.com) featuring Dallas/Fort Worth, TX, (DFW) Police Officers vs. (DFW) Fire Fighters to benefit the 501-C3 Charity, "Fallen Heroes Family Support Fund."

The MMA Charity Event will feature active duty members of Police and Fire Departments who will be fighting as amateurs in the inaugural "Battle of the Shield." Police Officers and Fire Fighters have met before in Boxing and Hockey, but this is the first time they will collide in Mixed Martial Arts, "the fastest-growing sport in the world." Craig Ferguson, a Murphy, Texas Fire Fighter and Charity representative, stated, "We've had so much interest from department personnel in doing an MMA event and I'm very excited to see it come together, especially for raising money for such a great cause."

"Battle of the Shield" is scheduled to take place at the NOKIA Theatre (www.nokiatheatredfw.com) in Grand Prairie, Texas on Saturday, October 11, 2008, and will feature over 10 amateur MMA bouts. Combatants will train in area MMA gyms and through seminars. Fighters will compete by skill level, weight, age and height to make for the most competitive matchups.

Laura Carman, Director of "Fallen Heroes Family Support Fund," said, "This is a fund that was created in 2005 to support the families of Texas Fire Fighters who have been killed or injured in the line of duty. We support grief counseling, college scholarships and immediate bill paying for the families. If you have ever been helped by a Fire Fighter or Paramedic, or know someone who has, take a minute and think back to the courageous work they did. Now that the charity has expanded to include Dallas/Ft. Worth Area Police Departments, this is the perfect event to bring awareness to the cause and really help some families in need. I can't thank the Police Officers and Fire Fighters enough for their dedication, and for participating in Battle of the Shield."

A recent feature story in The Wall Street Journal (May 23, 2008) titled "Beat Cops" even brought attention to the fact that many Police Officers compete in MMA on the pro level. UFC icon "Big" John McCarthy, a longtime UFC referee, recently retired from serving as defense-tactics instructor for the LAPD. Police Departments are training their ranks in close-quarter combat and submission styles like Brazilian jiu-jitsu (BJJ) to combat crime, boost morale and cut down on use of weapons. Many Fire Fighters and Police Officers also train in MMA and BJJ as well, as evidenced by Craig Ferguson, who has trained for over three years in BJJ.

Clyde Gentry III, SUN Chief Operating Officer, stated, "We've already had an enormous amount of interest and response in this program from fighters who have a solid framework of experience to compete on this level. DFW Area Police Officers and DFW Area Fire Fighters are invited to register on the event website (http://www.battleoftheshield.com/register.html)."

SUN hopes that "Battle of the Shield" can expand nationwide to bring more awareness to the "Fallen Heroes Family Support Fund."

About SUN:

SUN Sports & Entertainment, Inc. is a Professional Mixed Martial Arts Event Promotion Company specializing in concept-driven MMA events. SUN is a Certified and Licensed Combat Sports Promoter and produces World Class MMA Events. The properties of SUN (www.SUNorganization.com), Art of War (www.artofwarLIVE.com), UNDERGROUND Cage Fighting (www.undergroundcagefighting.com), Steele Cage Promotions (www.steelecage.com) and International Fighting Organization (IFO) are wholly owned subsidiaries. Companies interested in sponsoring Battle of the Shield, please visit (www.battleoftheshield.com).

Safe Harbor Statement -- This release includes forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 27E of the Securities Act of 1934. Statements contained in this release that are not historical facts may be deemed to be forward-looking statements. Investors are cautioned that forward-looking statements are inherently uncertain. Actual performance and results may differ materially from that projected or suggested herein due to certain risks and uncertainties including, without limitation, ability to obtain financing and regulatory and shareholder approvals for anticipated actions. Such statements are based on management's current expectations and are subject to certain factors, risks and uncertainties that may cause actual results, events and performance to differ materially from those referred to or implied by such statements. In addition, actual or future results may differ materially from those anticipated depending on a variety of factors, including continued maintenance of favorable license arrangements, success of market research identifying new product opportunities, successful introduction of new products, continued product innovation, sales and earnings growth, ability to attract and retain key personnel, and general economic conditions affecting consumer spending. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date hereof. SUN Sports & Entertainment Inc. does not intend to update any of the forward-looking statements after the date of this release to conform these statements to actual results or to changes in its expectations, except as may be required by law.

SUN Info:

Clyde Gentry III
Chief Operating Officer
SUN Sports & Entertainment, Inc.

Bill Coe
Director of Sponsorships
SUN Sports & Entertainment, Inc.