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Friday, August 22, 2008

ProElite Postpones September 20 Event In New Mexico

Courtesy of ProElite, Inc.:

Company cites need to effectively focus resources and promotion on remaining yearend events

LOS ANGELES, Aug. 22, 2008 -- Citing a desire to efficiently focus its promotional resources and ensure top talent for a series of televised yearend events, ProElite, Inc. (OTB:PELE.PK) today officially postponed the September 20 staging of its planned EliteXC mixed martial arts (MMA) event in Albuquerque, NM. The Albuquerque fight card was to have featured New Mexico native Joey Villasenor.

"We are in the next steps of the evolution of our company," said Jeremy Lappen, head of ProElite's fight operations, "and we need to be smart about how we use our resources to produce the best possible events for our fans and our broadcast partners. This move lets us direct our energies toward building momentum for our ShoXC and EliteXC fights on Showtime and CBS in the Fall."

ProElite is undergoing a strategic transformation. With new management in place, the company is working to develop product and operating efficiencies that will ensure the highest quality events.

ProElite's Fall schedule now includes the following televised events:

-- ShoXC on Showtime on September 26th

-- EliteXC on CBS on October 4th featuring Kimbo Slice & Gina Carano

-- ShoXC on Showtime on October 10th

-- EliteXC season finale on Showtime on November 8th

Tickets for the postponed event in New Mexico went on sale on August 6. ProElite is offering refunds to those who purchased tickets for the program.

Lappen said that ProElite would stage an event in New Mexico in the future. "Our decision is not being driven by market factors," Lappen said. "The fan base for MMA is growing in the Southwest, and we think New Mexico is a great market. We look forward to working with the New Mexico Sports Authority again and bringing world-class mixed martial arts to New Mexico in the near future."

About ProElite, Inc.

ProElite, Inc. delivers the most exciting entertainment experience in the world of mixed martial arts (MMA) with live arena-based entertainment events, cable television programming on Showtime Networks and community-driven interactive broadband entertainment. A global leader in MMA, it has established a partnership with CBS that brings MMA to a major primetime network and an exclusive distribution agreement for its program library with IMG Media.

ProElite showcases the world's top MMA fighters through EliteXC (www.elitexc.com) and www.ProElite.com, its social media platform which continues to add thousands of subscribers each month with its social networking tools, extensive video on demand library, and original and partner-driven content.

Akosa Akpom
Beacon Advisors
Hud Englehart