New WWE.COM Video Player

Courtesy of World Wrestling Entertainment, Inc.:

Stamford, Conn., November 19 2008 – On October 28, 2008 World Wrestling Entertainment® Inc. (WWE) announced the launch of its next generation video player on wwe.com. Since its launch, video viewing has increased 77% on the site and video ad impressions are up 95%.

The new video player not only provides a dramatically enhanced viewing experience, it also enables WWE® to offer even more ways for advertising partners to bring their brand “inside the ring” through sponsorship, product integration, and branded entertainment content. WWE advertising partner brands can be front and center in WWE’s pop culture environment, through one of the entertainment industry’s most engaging and interactive online platforms, featuring:

A high-definition viewing experience offering 16 : 9 playback

Pre-roll ads and premium companion ad units in 728 x 90 and 300 x 250 sizes

Custom background video player skinning

Full-screen playing capabilities

WWE.com currently offers an online video advertising channel that garners over 25 million video streams each month and an impressive roster of over 1500 web-exclusive videos, including interviews with Superstars, weekly brand “QuickCut” recaps, exclusive news, and all of the latest editions of WWE.com Video Originals such as “The Dirt Sheet,” “Santino’s Casa”, and “Word Up.”

“This new video player launches the next generation of wwe.com. Our loyal audience will enjoy a stadium-like experience, sitting in the comfort of their own homes, viewing an unprecedented amount of video from our live events and web exclusive programming. Advertisers will get top billing through pre-roll ads, premium adverting real estate, and creative custom solutions to help them achieve their marketing objectives,” says WWE’s Joe DelGrosso, SVP of Digital & Sponsorship Sales.

Trademarks: All WWE programming, talent names, images, likenesses, slogans, wrestling moves, trademarks, copyrights and logos are the exclusive property of World Wrestling Entertainment, Inc. and its subsidiaries. All other trademarks, logos and copyrights are the property of their respective owners.

Forward-Looking Statements: This news release contains forward-looking statements pursuant to the safe harbor provisions of the Securities Litigation Reform Act of 1995, which are subject to various risks and uncertainties. These risks and uncertainties include the conditions of the markets for live events, broadcast television, cable television, pay-per-view, Internet, feature films, entertainment, professional sports, and licensed merchandise; acceptance of the Company's brands, media and merchandise within those markets; uncertainties relating to litigation; risks associated with producing live events both domestically and internationally; uncertainties associated with international markets; risks relating to maintaining and renewing key agreements, including television distribution agreements; and other risks and factors set forth from time to time in Company filings with the Securities and Exchange Commission. Actual results could differ materially from those currently expected or anticipated. In addition to these risks and uncertainties, our dividend is based on a number of factors, including our liquidity and historical and projected cash flow, strategic plan, our financial results and condition, contractual and legal restrictions on the payment of dividends and such other factors as our board of directors may consider relevant.