BradyGames, Ultimate Fighting Championship® Unleash OCTAGON™ The Book!

Courtesy of the Ultimate Fighting Championship:

FOR IMMEDIATE RELEASE

INDIANAPOLIS, December 11, 2008 – BradyGames releases OCTAGON™, a visual history of the Ultimate Fighting Championship® (UFC®) captured through the lens of photographer Kevin Lynch. OCTAGON will be available at retailers nationwide on December 15th. The book will be launching with an unprecedented 20-city book signing at Barnes & Noble stores with many of the top UFC fighters.

BradyGames’ OCTAGON, priced at $40.00, is a retail version of the amazing $2,500, 60 pound, 20”x26” art book original. This book features an astounding 900 plus photos of fighters, shot over a five year span by Kevin Lynch. Among the intense UFC fighter portraits included are Anderson “The Spider” Silva, Chuck “The Iceman” Liddell, Matt Hughes, Rich “Ace” Franklin, Quinton “Rampage” Jackson, Randy “The Natural” Couture, and many more. These incredible images literally illustrate the evolution of the sport, from UFC 40 to UFC 70. Extraordinary before-and-after portraits showcase the transformation of fighters before they enter the Octagon and again after they leave – regardless of whether they win or lose. In addition the dynamic action photos and sequential fight shots help bring the UFC Octagon™ to life in pictures.

“Kevin Lynch has put together an incredible array of photos highlighting the essence of the UFC and its fighters,” said Mike Degler, Director of Licensing at BradyGames. “We are thrilled to bring this outstanding coffee table book to retail and the fans of the UFC.”

OCTAGON gives fans a unique look into the emotions of the UFC athletes - showcasing their passion, courage, and discipline in a way unlike any other. This book pulls readers into the Octagon, UFC’s signature enclosure for the best action found in sports today.

Please visit UFC.com or BarnesandNoble.com for complete details on each of the 20 signings, including location, fighter, and time.

For additional content please contact Autumne Bruce at autumne.bruce@bradygames.com.

About BradyGames:

Headquartered in Indianapolis, BradyGames develops high quality video game strategy guides. The company also produces high-end exclusive Signature Series and Limited Edition guides for leading PC and video game titles. The ultimate online source for video game strategy, BradyGames.com, features BradyGames news, strategy guide updates, video strategy, Strategy E-Guides, walkthroughs and more. BradyGames is an imprint of Dorling Kindersley (DK) within the Penguin division of Pearson plc (NYSE: PSO).

About The Ultimate Fighting Championship:

The Ultimate Fighting Championship® is the world’s leading professional mixed martial arts organization and offers the premier series of MMA sports events. Owned and operated by Zuffa, LLC, and headquartered in Las Vegas, Nev., UFC® produces over twelve live pay-per-view events annually that are distributed residentially through North American cable and satellite providers including iNDEMAND Networks, DIRECTV, DISH Network, TVN Entertainment, Bell ExpressVU, SaskTel Max™, Shaw Pay-Per-View, Viewers Choice, and WOWOW in Japan, and via the Internet worldwide on Yahoo! Sports, and commercially through Joe Hand Promotions in the U.S. and Canadastar in Canada. In addition to its North American distribution, UFC programming is distributed in over 100 countries and territories throughout the world. For more information, or current UFC fight news, visit ufc.com or uk.ufc.com or ufcespanol.com.

Ultimate Fighting Championship®, Ultimate Fighting®, UFC®, The Ultimate Fighter®, Submission®, As Real As It Gets®, Zuffa™, The Octagon™ and the eight-sided competition mat and cage design are registered trademarks, trademarks, trade dress or service marks owned exclusively by Zuffa, LLC in the United States and other jurisdictions. All other marks referenced herein may be the property of Zuffa, LLC or other respective owners.