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Tuesday, January 13, 2009


Courtesy of the Ultimate Fighting Championship:

For Immediate Release:
January 13, 2009

(click for preview highlights)

New Three-Part Series Premieres On Spike TV Wednesday, January 14 at 10:30pm ET

Las Vegas, NV (USA) -- In anticipation of one of the biggest mixed martial arts events and rematches of all-time, UFC 94 featuring Welterweight Champion Georges St-Pierre and Lightweight Champion BJ Penn, Spike TV will present UFC® Primetime® premiering this Wednesday, January 14 from 10:30-11:00pm ET/PT.

“There is no better fight to launch UFC Primetime than Georges St-Pierre vs. BJ Penn,” said Dana White, UFC President. “You have two of the greatest pound-for-pound fighters in the world fighting each other when they are both in their prime, and are at the top of their game, and for the title. If you think about it, a fight like this only happens a few times in your lifetime.”

UFC® Primetime, produced by the UFC, delivers an unprecedented, behind-the-scenes look into the lives of two of UFC’s biggest stars, St-Pierre and Penn, as they prepare for their epic clash in Las Vegas on Saturday, January 31st. Spike TV will present three special weekly installments that will take viewers from the cliffs of Kailua to the streets of Montreal in an unfiltered portrait of two great warriors heading into battle for what promises to be one of the greatest rematches in UFC history.

The two fighters last met in March 2006 at UFC 58, when St-Pierre defeated BJ Penn in a narrow split-decision. Ever since then, Penn has been on the comeback trail cleaning out the lightweight division while St-Pierre was climbing his way to the top of the welterweight division. At UFC 94 Penn makes his move to recapture the welterweight title, which he last held in January 2004, while also becoming the first ever current double-division title holder in the UFC.

“I’m a very nice guy, that’s true,” says St-Pierre in the upcoming UFC Primetime. “But people have no idea what goes through my mind sometimes. When I fight, I go there to destroy my opponent, to give nothing to my opponent, and take everything away from him. I want to take him out. I know how to fight this guy; I know I’m going to beat him.”

“To fight Georges, you know, he’s going to be on the other side, they’re going to be announcing it, and there’s going to be one thing…constantly going through my head,” says Penn in the first installment of UFC Primetime. “To the death, we’re going to go to the death, I’m not gonna stop, I’m willing to die, I want to be the greatest fighter ever…”

UFC 94: ST-PIERRE VS. PENN 2 will be available live on pay-per-view at 10 p.m. EST/7 p.m. PST on iN DEMAND, DIRECTV, DISH Network, TVN, Bell ExpressVu, Shaw Communications and Viewer’s Choice Canada for a suggested retail price of $44.95 for standard definition or high-definition broadcasts (where available).

Christopher Martello of Spike TV serves as executive in charge of production of UFC Primetime.

For more information about UFC 94, please visit UFC.com.

About The Ultimate Fighting Championship

The Ultimate Fighting Championship® is the world’s leading professional mixed martial arts organization and offers the premier series of MMA sports events. Owned and operated by Zuffa, LLC, and headquartered in Las Vegas, Nev., UFC® produces over twelve live pay-per-view events annually that are distributed residentially through North American cable and satellite providers including iNDEMAND Networks, DIRECTV, DISH Network, TVN Entertainment, Bell ExpressVU, SaskTel Max™, Shaw Pay-Per-View, Viewers Choice, and WOWOW in Japan, and Premiere Combate and SporTV in Brazil, and via the Internet worldwide on Yahoo! Sports, and commercially through Joe Hand Promotions in the U.S. and Canadastar in Canada. In addition to its North American distribution, UFC programming is distributed in over 100 countries and territories throughout the world. For more information, or current UFC fight news, visit ufc.com or uk.ufc.com or ufcespanol.com.

Ultimate Fighting Championship®, Ultimate Fighting®, UFC®, The Ultimate Fighter®, Submission®, As Real As It Gets®, Zuffa™, The Octagon™ and the eight-sided competition mat and cage design are registered trademarks, trademarks, trade dress or service marks owned exclusively by Zuffa, LLC in the United States and other jurisdictions. All other marks referenced herein may be the property of Zuffa, LLC or other respective owners.

About Spike TV

Spike TV is available in 97.7 million homes and is a division of MTV Networks. A unit of Viacom (NYSE: VIA, VIA.B), MTV Networks is one of the world’s leading creators of programming and content across all media platforms. Spike TV’s Internet address is www.spike.com and for up-to-the-minute and archival press information and photographs, visit Spike TV's press site at http://www.spike.com/press.