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Thursday, January 22, 2009

WWE®’s Royal Rumble® To Sell Out

Courtesy of World Wrestling Entertainment Inc.:

STAMFORD, Conn., Jan 22, 2009 -- Detroit, the home of this Sunday’s Royal Rumble pay per view, is one of the most depressed markets in the country. However, despite the recession, World Wrestling Entertainment®’s demand remains high as the Rumble at Joe Louis Arena is virtually sold out. For those that are not fortunate enough to attend the Royal Rumble, fans can watch the event on pay per view.

The WWE considers itself “The best value in entertainment,” said Linda McMahon, CEO of WWE. “We give more bang for the buck at live events and pay per views. You’re guaranteed 3 hours of electrifying action. No quick knockouts or submissions as in boxing or mixed martial arts.”

The suggested retail price for WWE pay per views is $39.95, with an average of four viewers per household. This means that the average cost per individual per WWE pay per view is $9.99. Since WWE pay per views are distributed directly to the home, parking is free, Mom provides the refreshments, and no waiting in line for the bathroom.

Additional information on World Wrestling Entertainment Inc (NYSE: WWE) can be found at wwe.com and corporate.wwe.com. For information on our global activities, go to http://www.wwe.com/worldwide/.

Trademarks: All WWE programming, talent names, images, likenesses, slogans, wrestling moves, trademarks, copyrights and logos are the exclusive property of World Wrestling Entertainment, Inc. and its subsidiaries. All other trademarks, logos and copyrights are the property of their respective owners.

Forward-Looking Statements: This news release contains forward-looking statements pursuant to the safe harbor provisions of the Securities Litigation Reform Act of 1995, which are subject to various risks and uncertainties. These risks and uncertainties include the conditions of the markets for live events, broadcast television, cable television, pay-per-view, Internet, feature films, entertainment, professional sports, and licensed merchandise; acceptance of the Company's brands, media and merchandise within those markets; uncertainties relating to litigation; risks associated with producing live events both domestically and internationally; uncertainties associated with international markets; risks relating to maintaining and renewing key agreements, including television distribution agreements; and other risks and factors set forth from time to time in Company filings with the Securities and Exchange Commission. Actual results could differ materially from those currently expected or anticipated. In addition to these risks and uncertainties, our dividend is based on a number of factors, including our liquidity and historical and projected cash flow, strategic plan, our financial results and condition, contractual and legal restrictions on the payment of dividends and such other factors as our board of directors may consider relevant.