Vermont Teddy Bear's New 'Ultimate Lover' Helps Ultimate Fighting Fans Send A Knockout Valentine's Day Gift

Courtesy of The Vermont Teddy Bear Company:

SHELBURNE, Vt., Feb. 3 -- Tapping into the popularity of ultimate fighting and the broad fan base of the extreme sport, The Vermont Teddy Bear Company has created a brand new Bear for Valentine's Day that's guaranteed to help guys with hearts like warriors win over their Valentine. Their new Ultimate Lover Bear makes its debut just in time for the Valentine's Day 2009 season, providing romantic guys and lovers of mixed martial arts with a fun and creative way to say to their Valentine's, "You're a knockout and you're the only one who can knock me into submission."

Irene Steiner, The Vermont Teddy Bear Company's vice president of marketing, says the idea to create a Bear representative of the sport was two-fold. "Ultimate fighting has become extremely popular in recent years, and we thought creating an 'Ultimate Lover' would be a fun idea for Valentine's Day," she says. "In addition, the Bear is another way to show our support for the two ultimate fighters we sponsor -- Matt Grice and Josh Neer." Grice and Neer are both fighting in the UFC(R) Fight Night scheduled for February 7th at the Florida Sun Dome in Tampa.

The Ultimate Lover Bear wears black shorts that say "You're a knockout" and a pair of black fighting gloves with red hearts. And just like all Vermont Teddy Bears, the Ultimate Lover is handmade in the USA in Shelburne, Vermont, and is unconditionally guaranteed for life. "So a Bear hug from the Ultimate Lover will last forever," adds Steiner. "Unlike a 'bear hug' played out in the octagon, which we're thinking most want over fairly quickly."

The Company is optimistic that this fun new Bear will keep guys who may be grappling with what to get their Valentine's Day from striking out on February 14th. The new Ultimate Lover is available at the Company's website: VermontTeddyBear.com, or by calling a Bear Counselor at 1-800-829-BEAR (Retail price: $79.95).

The Vermont Teddy Bear Company is the largest handcrafter of Teddy Bears in North America. Each BearGram(R) gift includes a customized Vermont Teddy Bear accompanied by a personalized greeting card and free gourmet chocolate, all packaged in a colorful gift box with an air hole. Orders can be placed by phone at 1-800-829-BEAR, where a friendly Bear Counselor(R) will assist with Bear selection and personalization, or online at www.VermontTeddyBear.com.