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Monday, June 22, 2009

Hooters And Harley-Davidson Sponsor SUN MMA Event

DALLAS, TX, June 22, 2009 - SUN Sports & Entertainment Inc. (PINKSHEETS: SUNR) announced today that Hooters and Harley-Davidson have joined SUN as part of a growing list of Sponsors for SUN's next Mixed Martial Arts (MMA) Event set for July 12th, 2009 at the Mesquite Arena in Mesquite, TX.

Harley-Davidson is a strategic sponsor and is helping promote the Event at all their Dallas, TX locations as well as an on-site promotion on Saturday, June 27 at their Harley-Davidson Store in Garland, TX. The promo will showcase the new bikes as well as exciting activities and giveaways to include photos with the "Mano-a-Mano" Girls!

Hooters will be doing promotions at all their locations in the Dallas, TX area as well as in store display of cards and posters to promote the event. Hooters has had great success in their association with the MMA industry, hosting many of the sport's biggest pay-per-view events via closed-circuit in the restaurants, to mostly packed houses. Hooters has found that aligning themselves as a leader in this fast growing sport gives them a chance to extend the scope of their demographic clientele and brand themselves as "the sports destination spot."

About Harley-Davidson:

Started in Dallas, TX in 1999, and expanded in 2002, to new facilities in Garland, TX. For more info on Harley-Davidson Motorcycles visit www.dallasHD.com

About Hooters:

Texas Wings, a franchise of Hooters of America, Inc., opened its first store in 1989 with all of the rights in State of Texas. Texas Wings owns and operates 45 stores and growing! For more info on Hooters visit www.hooterstexas.com/index.html

About SUN:

SUN Sports & Entertainment, Inc. (www.sunorganization.com) is a Professional Certified and Licensed Combative Sports Promoter that produces Mixed Martial Arts (MMA) under the brand, "Art of War." For more info visit www.artofwarlive.com.

Safe Harbor Statement -- This release includes forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 27E of the Securities Act of 1934. Statements contained in this release that are not historical facts may be deemed to be forward-looking statements. Investors are cautioned that forward-looking statements are inherently uncertain. Actual performance and results may differ materially from that projected or suggested herein due to certain risks and uncertainties including, without limitation, ability to obtain financing and regulatory and shareholder approvals for anticipated actions. Such statements are based on management's current expectations and are subject to certain factors, risks and uncertainties that may cause actual results, events and performance to differ materially from those referred to or implied by such statements. In addition, actual or future results may differ materially from those anticipated depending on a variety of factors, including continued maintenance of favorable license arrangements, success of market research identifying new product opportunities, successful introduction of new products, continued product innovation, sales and earnings growth, ability to attract and retain key personnel, and general economic conditions affecting consumer spending. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date hereof. Sun Sports & Entertainment Inc. does not intend to update any of the forward-looking statements after the date of this release to conform these statements to actual results or to changes in its expectations, except as may be required by law.

Source: SUN Sports & Entertainment, Inc.