SUN Announces Media Plans & Production Partner For Inaugural "MANO A MANO" MMA Event

Source: SUN Sports & Entertainment, Inc.

DALLAS, TX--(June 29, 2009) - SUN Sports & Entertainment, Inc. (PINKSHEETS: SUNR) today announced its media distribution in the Dallas, Texas Hispanic Community and its new Production Partner (Studios 121, Inc.) for its new Mixed Martial Arts (MMA) promotion, "MANO A MANO" coming up on July 12th, 2009.

MANO A MANO, the first 100% Latino MMA promotion, will be featured in ADBEAT (45,000 circulation), EL HERALDO (30,000 circulation), EL LIDER (30,000 circulation) and REVISTA INFORMATE (10,000 circulation). In addition, a feature article will be written for DIARIO LA ESTRELLA (100,000 circulation). MANO A MANO will also be featured on ESPN Radio. Several TV networks are in the process of being cleared to run numerous 30-second spots, which can be viewed at www.studios121.com/manoamano30/.

"This event has received enormous support from the Latino community and we are very proud to feature fighters whose country of origin or heritage stems from Mexico, Cuba, Costa Rica, Brazil, Puerto Rico and Spain," said SUN President Clyde Gentry III.

SUN is pleased to announce its agreement with Studios 121 (www.studios121.com) to produce MANO A MANO in High Definition (HD). Luis Estrada, Chief Operating Officer of Studios 121, stated, "We will use the inaugural July 12 event to produce segments for the show's pilot episode. The broadcast debut of the program will be announced in the near future."

Studios 121's founders include veteran production and media professionals Michael Fletcher (Chairman & CEO), Luis Estrada (COO) and Francisco Cuevas (Creative Director). The team possesses over 20 years of international television production experience for Latino and mainstream markets. The company's management team has produced content for TNT, Cartoon Network, DirecTV, NARAS (Grammy Awards), Univision, Telemundo, 7-Eleven and many others.

SUN has also launched aggressive, grassroots marketing campaigns in the local region and will be taking part in numerous co-sponsored events and direct mail efforts. SUN is proud to be a member of the Greater Dallas Hispanic Chamber of Commerce, the Mesquite Hispanic Chamber of Commerce and the Balch Springs Chamber of Commerce, as well as providing sponsorship support for the Greater Dallas Hispanic Chamber of Commerce's initiative of the Young Professionals Group.

Requests for Media Credentials for MANO A MANO must be submitted no later than July 9th. A formal press conference is scheduled for Tuesday, July 7th. Interested media should contact SUN for more information at admin@sunorganization.com. Event Tickets can be purchased at www.tickets.com.

About SUN:

SUN Sports & Entertainment, Inc. (www.sunorganization.com) is a Professional Mixed Martial Arts (MMA) Promotion Company that produces MMA under the brands "ART OF WAR" and "MANO A MANO." SUN is a Certified and Licensed Combative Sports Promoter (www.artofwarlive.com).

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