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Monday, June 29, 2009

SUN Announces Media Plans & Production Partner For Inaugural "MANO A MANO" MMA Event

Source: SUN Sports & Entertainment, Inc.

DALLAS, TX--(June 29, 2009) - SUN Sports & Entertainment, Inc. (PINKSHEETS: SUNR) today announced its media distribution in the Dallas, Texas Hispanic Community and its new Production Partner (Studios 121, Inc.) for its new Mixed Martial Arts (MMA) promotion, "MANO A MANO" coming up on July 12th, 2009.

MANO A MANO, the first 100% Latino MMA promotion, will be featured in ADBEAT (45,000 circulation), EL HERALDO (30,000 circulation), EL LIDER (30,000 circulation) and REVISTA INFORMATE (10,000 circulation). In addition, a feature article will be written for DIARIO LA ESTRELLA (100,000 circulation). MANO A MANO will also be featured on ESPN Radio. Several TV networks are in the process of being cleared to run numerous 30-second spots, which can be viewed at www.studios121.com/manoamano30/.

"This event has received enormous support from the Latino community and we are very proud to feature fighters whose country of origin or heritage stems from Mexico, Cuba, Costa Rica, Brazil, Puerto Rico and Spain," said SUN President Clyde Gentry III.

SUN is pleased to announce its agreement with Studios 121 (www.studios121.com) to produce MANO A MANO in High Definition (HD). Luis Estrada, Chief Operating Officer of Studios 121, stated, "We will use the inaugural July 12 event to produce segments for the show's pilot episode. The broadcast debut of the program will be announced in the near future."

Studios 121's founders include veteran production and media professionals Michael Fletcher (Chairman & CEO), Luis Estrada (COO) and Francisco Cuevas (Creative Director). The team possesses over 20 years of international television production experience for Latino and mainstream markets. The company's management team has produced content for TNT, Cartoon Network, DirecTV, NARAS (Grammy Awards), Univision, Telemundo, 7-Eleven and many others.

SUN has also launched aggressive, grassroots marketing campaigns in the local region and will be taking part in numerous co-sponsored events and direct mail efforts. SUN is proud to be a member of the Greater Dallas Hispanic Chamber of Commerce, the Mesquite Hispanic Chamber of Commerce and the Balch Springs Chamber of Commerce, as well as providing sponsorship support for the Greater Dallas Hispanic Chamber of Commerce's initiative of the Young Professionals Group.

Requests for Media Credentials for MANO A MANO must be submitted no later than July 9th. A formal press conference is scheduled for Tuesday, July 7th. Interested media should contact SUN for more information at admin@sunorganization.com. Event Tickets can be purchased at www.tickets.com.

About SUN:

SUN Sports & Entertainment, Inc. (www.sunorganization.com) is a Professional Mixed Martial Arts (MMA) Promotion Company that produces MMA under the brands "ART OF WAR" and "MANO A MANO." SUN is a Certified and Licensed Combative Sports Promoter (www.artofwarlive.com).

Safe Harbor Statement - This release includes forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 27E of the Securities Act of 1934. Statements contained in this release that are not historical facts may be deemed to be forward-looking statements. Investors are cautioned that forward-looking statements are inherently uncertain. Actual performance and results may differ materially from that projected or suggested herein due to certain risks and uncertainties including, without limitation, ability to obtain financing and regulatory and shareholder approvals for anticipated actions. Such statements are based on management's current expectations and are subject to certain factors, risks and uncertainties that may cause actual results, events and performance to differ materially from those referred to or implied by such statements. In addition, actual or future results may differ materially from those anticipated depending on a variety of factors, including continued maintenance of favorable license arrangements, success of market research identifying new product opportunities, successful introduction of new products, continued product innovation, sales and earnings growth, ability to attract and retain key personnel, and general economic conditions affecting consumer spending. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date hereof. Sun Sports & Entertainment Inc. does not intend to update any of the forward-looking statements after the date of this release to conform these statements to actual results or to changes in its expectations, except as may be required by law.