UFC 100 ON SPIKE TV KNOCKS OUT THE COMPETITION ON SATURDAY, AUGUST 15

Source - Ultimate Fighting Championship:

For Immediate Release:
August 18, 2009

Draws More Men 18-34 Than The PGA Championship On CBS And MLB On Fox

New York, NY, August 18, 2009 -- Spike TV’s telecast of UFC 100 (originally airing on pay-per-view July 11) drew more Men 18-34 (513,000) than anything else on television on Saturday, August 15. Airing from 10:00pm-12:30am ET/PT, the telecast drew 2 million viewers, a 1.8 rating in Men 18-34, a 1.7 rating (950,000) in Men 18-49, and a 1.5 household rating.

The telecast bested heavy sports competition during the day in the advertiser-coveted demographic of Men 18-34:

UFC 100 (Spike TV) – 513,000

PGA Championship (CBS) – 479,000

MLB Baseball (FOX) – 242,000

Strikeforce (Showtime) – 181,000