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Thursday, December 17, 2009

The Score Inks Canadian Content Agreement With World Extreme Cagefighting(R)

Source - Score Media Inc.:

Partnership expands multi-platform Mixed Martial Arts content on The Score and brings seven live fights to hardcore MMA fans

TORONTO, Dec. 17 - Score Media Inc. (TSX: SCR) today announced that it has inked an exclusive Canadian multi-platform partnership agreement with World Extreme Cagefighting (WEC(R)), one of the world's leading mixed martial arts (MMA) sports organizations. The deal, which kicks off in January 2010, brings seven live WEC fights, online content and exclusive features to The Score.

"WEC has attracted millions of fans around the world, and in Canada specifically. By adding this franchise to our existing line up of comprehensive MMA content, The Score strengthens its reputation as a destination for hardcore MMA fans," says Benjie Levy, Executive Vice President and Chief Operating Officer, Score Media Inc.

Adding the WEC to The Score's mix of in-depth, multi-platform, original MMA content - headed up by Mauro Ranallo, one of North America's renowned MMA authorities - showcases The Score's commitment to continued investment in building a superior destination for MMA content.

"We are excited to have The Score as the official partner of World Extreme Cagefighting in Canada," says WEC Vice President, Peter Dropick. "As a dedicated supporter of MMA, The Score is the perfect choice to help us build the WEC franchise in the Canadian market."

On December 18th at 10pm ET, The Score will be kicking off its exciting WEC line up with WEC Best of 2009, a look back at WEC's most exciting fights of the past year.

And to catch the first live WEC fight of 2010, tune in on January 10th at 9pm ET.

For more information, please visit http://thescore.com/mma/

About Score Media Inc.

Score Media is a media company committed to delivering interactive and authentic sports entertainment. Created in 1997 in response to the growing desire for increased participation in the consumption of sports, the Company has now established itself as the home for hardcore sports fans. Score Media's primary asset, The Score Television Network ("The Score"), is a national specialty television service providing sports news, information, highlights and live event programming in more than 6.6 million homes across Canada. Score Media also operates Hardcore Sports Radio, a satellite radio network available across North America on SIRIUS Satellite Radio, and other interactive assets including theScore.com and Score Mobile. Growing from a team of 60 in 1997 to over 220 employees in 2009, Score Media is a revolutionizing interactive media company.

About World Extreme Cagefighting(R)

The WEC brand is recognized as one of the premier mixed martial arts organizations in the United States. WEC, founded in 2001, is the sister organization of the Ultimate Fighting Championship(R) and today features the most prominent light weight fighters in the world. Owned and operated by WEC Holdings LLC., and headquartered in Las Vegas, Nev., the WEC produces live and taped events annually that are distributed through the Versus network.WEC programming is also available on Fox Sports en Espanol. In addition to its U.S. distribution, WEC programming is shown on The Score in Canada, Setanta Sports in Australia, Globosat in Brazil, and Cadena Tres in Mexico. For more information and current WEC fight news, visit wec.tv. World Extreme Cagefighting(R) and WEC(R) are registered trademarks, trademarks, trade dress or service marks owned exclusively by WEC Holdings, LLC in the United States and other jurisdictions and are licensed to WEC Productions, LLC.