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Thursday, March 11, 2010

CitySide Tickets, Inc. To Enter Multibillion-Dollar MMA Industry

Source - CitySide Tickets, Inc.:

Mixed Martial Arts to Win Over Highly Profitable Young Adult Demographic

BOSTON, Mar 11, 2010 -- CitySide Tickets, Inc. (PINK SHEETS: CIST), which owns and operates www.CitySidetickets.com, a nationwide event ticket purchasing venue that caters to a diverse selection of popular theater, music, and sporting events, today announces that the company will be forming CitySide Entertainment for the purpose of promoting and sponsoring Mixed Martial Arts (MMA) events.

Mixed Martial Arts (MMA) attracts a youthful demographic, with a good portion between the ages of 18-24. While the techniques of MMA are not particularly innovative, it’s the distinct combination of martial arts forms that has captured the attention of sports enthusiasts. According to Scarborough Sports Marketing, a sports fan research firm, MMA fans are also 15 percent more likely than the average American adult to have a household income of $75k+ and 10 percent more likely to own a second home. Building itself as a mainstream competitive sport, MMA is now a multimillion-dollar industry. It can be found on pay-per-view television, as well as in thousands of training halls across the United States.

Company CEO Michael DeAmicis stated, “Mixed Martial Arts (MMA) has become one of the fastest growing sports in the United States. With our focus of becoming a major player in the event ticket market, it only made sense to include MMA in our business strategy. With the formation of CitySide Entertainment, we will attempt to leverage the rapid growth within the MMA industry to further expand our influence in the larger entertainment industry.”

About CitySide Tickets, Inc.

CitySide Tickets, Inc. is positioning itself to become a major player in the event ticket market. CitySide offers a diverse range of tickets, including concert tickets, theater tickets, and sports tickets for sale through their website at www.CitySidetickets.com. In addition, visitors to the company’s website can use the site to sell tickets they have available. CitySide Tickets also offers tickets to Major League Baseball, NBA Basketball, NFL Football, and NHL Hockey events. They also offer Monster Jam tickets, National Finals Rodeo tickets, Ultimate Fighting Championship tickets, U.S. Open Tennis Championship tickets, and WWE-World Wrestling Entertainment tickets.

Currently, CitySide Tickets is offering concert tickets for acts such as Taylor Swift, Bon Jovi, Lady Gaga, and Elton John & Billy Joel, to name a few. For theater tickets, the company is offering tickets for Wicked, The Jersey Boys, South Pacific, and Phantom of the Opera, among others. Racing events offered include tickets to the Daytona 500 at Daytona International Speedway as well as the Atlanta Motor Speedway, Darlington Raceway, Indianapolis Motor Speedway, Michigan International Speedway, Pocono Raceway, and Watkins Glen International.

For more information, please visit the Company’s website at: www.CitySidetickets.com.

Safe Harbor Statement Under the Private Securities Litigation Act of 1995

With the exception of historical information, the matters discussed in this press release are forward-looking statements that involve a number of risks and uncertainties. The actual future results of the company could differ significantly from those statements. Factors that could cause actual results to differ materially include risks and uncertainties such as the inability to respond to the evolving technological landscape, inability to finance the Company's operations or expansion, inability to hire and retain qualified personnel, competitive pressure, changes in the general economic climate, including rising interest rates, and unanticipated events such as terrorist activities. In some cases, you can identify forward-looking statements by terminology such as “may,” “will,” “should,” “expect,” “plan,” “anticipate,” “believe,” “estimate,” “predict,” “potential” or “continue,” the negative of such terms, or other comparable terminology. These statements are only predictions. Although we believe that the expectations reflected in the forward-looking statements are reasonable, and such statements should not be regarded as a representation by the Company, or any other person, that such forward-looking statements will be achieved. We undertake no duty to update any of the forward-looking statements, whether as a result of new information, future events or otherwise. In light of the foregoing, readers are cautioned not to place undue reliance on such forward-looking statements. For further risk factors associated with our Company, review our SEC filings.