Hill Named Senior Vice President, Marketing

STAMFORD, Conn., June 7, 2010 - World Wrestling Entertainment, Inc. announced that Eddie Hill will assume the role of Senior Vice President, Marketing, effective June 7, 2010. Hill will be responsible for providing strategic direction around WWE’s branding and promotions, television tune-in, pay-per-view events, network affiliate marketing, WWE Studios and market research. He will report directly to Michelle D. Wilson, Executive Vice President, Marketing.

Hill brings 18 years of experience as a marketing executive within the financial, sports and entertainment industries. He comes to WWE from American Express after he spent the last two years as Vice President/Head of U.S. Advertising & Global Agency Management and spearheaded the Are You A Cardmember? and Don’t Take Chances - Take Charge campaigns.

Prior to American Express, Hill was the Vice President of Marketing for Nickelodeon and Nick Movies. He has also held positions at ESPN and the Walt Disney Company.

“We are thrilled to have Eddie join WWE, bringing with him a great breadth and depth of valuable experience in the sports and entertainment industries,” said Michelle D. Wilson. “With Eddie’s skill set, we will continue to strategically market and grow the WWE brand across all of our global platforms.”

Hill received his B.S. in Business Administration degree from Georgetown University and his Masters of Business Administration from the Anderson Graduate School of Management at the University of California, Los Angeles.

About WWE

World Wrestling Entertainment, Inc., a publicly traded company (NYSE: WWE), is an integrated media organization and recognized leader in global entertainment. The company consists of a portfolio of businesses that create and deliver original content 52 weeks a year to a global audience. WWE is committed to family-friendly, PG content across all of its platforms including television programming, pay-per-view, digital media and publishing. WWE programming is broadcast in more than 145 countries and 30 languages and reaches more than 500 million homes worldwide. The company is headquartered in Stamford, Conn., with offices in New York, Los Angeles, Chicago, London, Shanghai, Tokyo, Toronto and Sydney.

Additional information on World Wrestling Entertainment, Inc. (NYSE: WWE) can be found at corporate.wwe.com. For information on our global activities, go to http://www.wwe.com/worldwide/.

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Forward-Looking Statements: This news release contains forward-looking statements pursuant to the safe harbor provisions of the Securities Litigation Reform Act of 1995, which are subject to various risks and uncertainties. These risks and uncertainties include risks relating to maintaining and renewing key agreements, including television distribution agreements; the need for continually developing creative and entertaining programming; the continued importance of key performers and the services of Vincent McMahon; the conditions of the markets in which we compete; acceptance of the Company's brands, media and merchandise within those markets; uncertainties relating to regulatory and litigation matters; risks resulting from the highly competitive nature of our markets; the importance of protecting our intellectual property and complying with the intellectual property rights of others; risks associated with producing live events both domestically and internationally; uncertainties associated with international markets; risks relating to our film business and any new business initiative which we may undertake; risks relating to the large number of shares of common stock controlled by members of the McMahon family; and other risks and factors set forth from time to time in Company filings with the Securities and Exchange Commission. Actual results could differ materially from those currently expected or anticipated. In addition, our dividend is significant and is dependent on a number of factors, including, among other things, our liquidity and historical and projected cash flow, strategic plan (including alternative uses of capital), our financial results and condition, contractual and legal restrictions on the payment of dividends, general economic and competitive conditions and such other factors as our Board of Directors may consider relevant, including a waiver by the McMahon family of a portion of the dividends.

Source: World Wrestling Entertainment, Inc.