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Tuesday, July 6, 2010

WWE® Debuts In China At Expo 2010 Shanghai

STAMFORD, Conn., Jul 06, 2010 -- World Wrestling Entertainment, Inc. and Expo 2010 Shanghai today announced that they will present the first live sports entertainment event in China on Sunday, August 22 at 7 PM (local Shanghai time) in the Expo Cultural Center. The 90 minute event, titled “WWE Raw® Presents SummerSlam®” will feature WWE Superstars John Cena®, Rey Mysterio®, Chris Jericho® and others.

”WWE Raw Presents SummerSlam” is free of charge to Expo attendees on August 22. Tickets can be obtained at the Expo Cultural Center from 9:30am the day of the event. WWE expects to fill the 8,000 person arena capacity. WWE will be one of about 15 shows performing on the main stage at the Expo Cultural Center, which is the newest, most state-of-the-art arena in China.

“WWE is honored that the Chinese government and Expo 2010 Shanghai have offered us this rare, historic opportunity to perform at the successful Shanghai World Expo,” said WWE Chairman and CEO Vince McMahon. “We are thankful to be allowed to entertain the attendees and our fans in the region at Expo 2010 Shanghai.”

Expo 2010 Shanghai opened on May 1 to great international fanfare and will run until October 31, 2010. More than 240 countries and international organizations are participating in Expo 2010 Shanghai, with about 145 international pavilions. Many world leaders have attended during the first month, including United States Secretary of State Hillary Clinton, President of France Nicolas Sarkozy, and many others.

Expo 2010 Shanghai expects to see more than 70 million visitors from around the world, and has already had more than 10 million attend.

The theme of Expo 2010 Shanghai is "Better City, Better Life," representing the common wish of the whole humankind for a better living in future urban environments. Through different sub-themes, Expo 2010 Shanghai will create blueprints for future cities and harmonious urban life styles, providing an extraordinary educational and entertaining platform for visitors of all nations.

WWE opened an office in Shanghai in 2007, introducing its unique brand of sports entertainment content to China, and has steadily grown in awareness and popularity. This will be the first opportunity for Chinese fans to sample the live event part of the WWE experience.


World Wrestling Entertainment, Inc., a publicly traded company (NYSE: WWE), is an integrated media organization and recognized leader in global entertainment. The company consists of a portfolio of businesses that create and deliver original content 52 weeks a year to a global audience. WWE is committed to family-friendly, PG content across all of its platforms including television programming, pay-per-view, digital media and publishing. WWE programming is broadcast in more than 145 countries and 30 languages and reaches more than 500 million homes worldwide. The company is headquartered in Stamford, Conn., with offices in New York, Los Angeles, Chicago, London, Shanghai, Singapore, Tokyo, Toronto and Mexico City. Additional information on World Wrestling Entertainment, Inc. (NYSE: WWE) can be found at wwe.com and corporate.wwe.com. For information on our global activities, go to http://www.wwe.com/worldwide/.

Trademarks: All WWE programming, talent names, images, likenesses, slogans, wrestling moves, trademarks, copyrights and logos are the exclusive property of World Wrestling Entertainment, Inc. and its subsidiaries. All other trademarks, logos and copyrights are the property of their respective owners.

Forward-Looking Statements: This news release contains forward-looking statements pursuant to the safe harbor provisions of the Securities Litigation Reform Act of 1995, which are subject to various risks and uncertainties. These risks and uncertainties include risks relating to maintaining and renewing key agreements, including television distribution agreements; the need for continually developing creative and entertaining programming; the continued importance of key performers and the services of Vincent McMahon; the conditions of the markets in which we compete; acceptance of the Company's brands, media and merchandise within those markets; uncertainties relating to regulatory and litigation matters; risks resulting from the highly competitive nature of our markets; the importance of protecting our intellectual property and complying with the intellectual property rights of others; risks associated with producing live events both domestically and internationally; uncertainties associated with international markets; risks relating to our film business and any new business initiative which we may undertake; risks relating to the large number of shares of common stock controlled by members of the McMahon family; and other risks and factors set forth from time to time in Company filings with the Securities and Exchange Commission. Actual results could differ materially from those currently expected or anticipated. In addition, our dividend is significant and is dependent on a number of factors, including, among other things, our liquidity and historical and projected cash flow, strategic plan (including alternative uses of capital), our financial results and condition, contractual and legal restrictions on the payment of dividends, general economic and competitive conditions and such other factors as our Board of Directors may consider relevant, including a waiver by the McMahon family of a portion of the dividends.

SOURCE: World Wrestling Entertainment, Inc.