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Thursday, August 26, 2010

Ultimate Fighting Champion Chuck Liddell Shaves Iconic Mohawk 4 Good


NEW YORK, Aug. 26 -- BIC knows that it doesn't take a lot to do a world of good. This summer, Ultimate Fighting Champion Chuck Liddell and BIC men's razors--specifically the new BIC® Flex4™--will partner to support BIC 4 GOOD (http://www.bic4good.com) by shaving off Liddell's signature Mohawk.

The BIC 4 GOOD initiative asks Americans to shave their head--for real or virtually--and in turn BIC will make a donation on their behalf to DoSomething.org, a not-for-profit organization that empowers youth to do good in their own communities. In celebration of the launch of the BIC Flex 4 shaver and the opportunity to support a great cause, BIC and Chuck are asking America to join the movement.

"It doesn't take a lot to make a huge difference in the world, and I'm proud to be a part of BIC 4 GOOD's humanitarian effort," says Liddell. "By shaving off my own signature 'do, I hope to inspire people to do the same for this important program."

From April 15 through September 30 of this year, BIC will donate $444 to DoSomething for every video of a shaved head, $44 for every photo of a shaved head, and $4 for every virtually shaved head. Already, do-gooders everywhere have raised over $45,000. With Chuck's help, BIC hopes to push this number to reach the $60,000 fundraising goal for DoSomething.org.

If Chuck's real life look is too extreme for you, the BIC 4 GOOD virtual shave lets you have an impact with just a headshot and a little imagination. To join the campaign, visit the program's site at www.bic4good.com or visit www.facebook.com/bic4good for more information.

The BIC® Flex4™ disposable shaver for men has four flexible blades that individually adjust to your skin for an ultra smooth shave. This new shaver also features a pivoting head and heavy handle with a textured grip for superior control. The BIC Flex 4 shaver, which is BIC's best shave for men, has a suggested retail price (SRP) of $5.99 for a three pack.

About Chuck Liddell

Charles David 'Chuck' Liddell (born December 17, 1969), also known as "The Iceman" is an American mixed martial artist who fights for the Ultimate Fighting Championship.

A former UFC light heavyweight champion, Liddell has an extensive background in kickboxing and collegiate wrestling. Liddell holds notable wins over Renato Sobral, Jeff Monson, Guy Mezger, Kevin Randleman, Vitor Belfort, Tito Ortiz, Murilo Bustamante, Alistair Overeem, Jeremy Horn, Wanderlei Silva and Randy Couture. He was inducted into the UFC Hall Of Fame in July of 2009.

Liddell has also made several film and television appearances and can next be seen in the upcoming film Passion Play, opposite Mickey Rourke, Bill Murray and Megan Fox.

About BIC® Consumer Products

BIC Consumer Products USA (www.bicworldusa.com) is a leading distributor of stationery products, lighters and shavers. Since its founding more than 50 years ago, BIC has honored the tradition of providing high-quality, affordable products. Through this unwavering dedication, BIC has become one of the most recognized brands in the world today.

About Do Something

DoSomething.org is one of the largest organizations in the United States that helps young people rock causes they care about. A driving force in creating a culture of volunteerism, DoSomething.org in on track to activate two million young people in 2011. By leveraging the web, television, mobile, and pop culture, DoSomething.org inspires, empowers and celebrates a generation of doers: teenagers who recognize the need to do something, believe in their ability to get it done, and then take action. Plug in at www.DoSomething.org.

Source: BIC Consumer Products