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Monday, March 5, 2012

New Season Of Bellator Premiers On Tr3s

Talented Latinos & World Class Fighters step into the cage for Season Six

Spanish-language announcers George X & Manny Rodriguez call fights for Hispanic audiences, every Sunday at 10:00pm (ET) starting March 11th

MIAMI, March 5, 2012 -- Tr3s: MTV, Musica y Mas, the bilingual/bicultural entertainment destination for Hispanics in the US, delivers more mixed martial arts (MMA) fights with the premiere of the 6th season of Bellator Fighting Championships in Spanish. The world class MMA platform will feature the most dynamic fighters in the industry including Latino Bellator Middleweight World Champion Hector Lombard. Bellator in Spanish will premiere every Sunday starting March 11th at 10pm (ET) on Tr3s.

"Tr3s is the perfect platform for the vibrant mixed martial arts action of Bellator," commented Charlie Singer SVP of Content and Creative for Tr3s. "Hispanic audiences continue to identify themselves with this beloved cultural sport, and religiously tune into our MMA lineup week-after-week. Partnering with Bellator allows us to deliver on our audience's enthusiastic appetite for more engaging and innovative MMA content."

Bellator Fighting Championships is the first MMA promotion to hold an internationally televised tournament format. Unlike other organizations, Bellator's live fights and tournaments are structured so that the fighter's talent and ability determines their rank in the cage. This season will be stacked with great talent including Latino heavy-hitters Alexis "The Exorcist" Vila, Eddie Alvarez, Chris "The Assassin" Lozano, Douglas Lima, Eduardo "Dudu" Dantas, among others.

George X is one of the most admired Spanish-language announcers in Mexico, calling the shots in multiple sports including the NBA, the Winter Olympics and the Super Bowl. Extreme sport fanatics know George X as the face and voice of ESPN's Spanish-language X-Games coverage. An MMA expert, George X pens articles in various publications including Extreme Fighting. George joined the Bellator team in 2009.

Manny Rodriguez, previously ranking as the Heavyweight Champion for King of the Cage, has taken on the role as announcer for multiple MMA Live broadcasts in Mexico and has played a key role in the Spanish division of Bellator since its inception in 2009.

About Bellator Fighting Championships

Bellator Fighting Championships is a Mixed Martial Arts promotional company headquartered in Chicago. Bellator, Latin for Warrior, is partnered with entertainment industry leaders Viacom and Fremantle Entertainment, and is the world's leading tournament-based mixed martial arts organization. Bellator's Founder, Chairman & CEO Bjorn Rebney is an experienced fighting sports and entertainment professional with a deep commitment to the purity and integrity of the sport of MMA and its athletes. Bellator Fighting Championships' executive team is comprised of top industry professionals in the areas of live event production, television production, fighter relations, venue procurement, sponsorship creation/development, international licensing, marketing, advertising, publicity and commission relations.

About Tr3s: MTV, Musica y Mas

Tr3s: MTV, Musica y Mas, owned and operated by MTV Networks Latin America, reaches 6.1 million Hispanic TV households (45% of US Hispanic Total TV HH) and 34 million total TV households. The network's programming embraces the trilogy of cultures that represents Latino life – Latin American plus American equals US Latino – through original productions, key acquisitions, and content from MTV Networks' portfolio of entertainment brands. Tr3s embraces the key lifestyle aspects of Latino identity -- milestones, making it and music -- as well as social responsibility through its initiative "Agentes de Cambio," which tackles issues that affect Latinos today. The network also taps into the growing number of Latinos that are digitally connected through www.tr3s.com.