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Tuesday, March 20, 2012

“ONCE IN A LIFETIME – ROCK VS. CENA” TO AIR ON 11 NBCU NETWORKS

STAMFORD, Conn., March 20, 2012 – WWE (NYSE:WWE) and NBCUniversal are joining forces to televise “Once in a Lifetime – Rock vs. Cena,” an epic one-hour special that follows WWE Superstars The Rock® and John Cena® on their respective roads to WrestleMania® XXVIII. This first ever behind-the-scenes special premieres Monday, March 26 on USA Network at 8/7c and will also air on NBCUniversal networks including Syfy, Bravo, E!, Oxygen, G4, Style, NBC Sports Network, mun2, CLOO and Universal HD leading up to WrestleMania on Sunday, April 1st at 7:00 p.m. ET.

This lifestyle special is a candid and compelling look at two of the biggest icons in sports entertainment history as they prepare for their Once in a Lifetime main event match. From touring and training on the road to Hollywood movie sets to the 54th Annual Daytona 500, this in-depth look with exclusive footage gives viewers unprecedented access and a glimpse into the personal lives of these men.

About WWE

WWE, a publicly traded company (NYSE: WWE), is an integrated media organization and recognized leader in global entertainment. The company consists of a portfolio of businesses that create and deliver original content 52 weeks a year to a global audience. WWE is committed to family friendly entertainment on its television programming, pay-per-view, digital media and publishing platforms. WWE programming is broadcast in more than 145 countries and 30 languages and reaches more than 500 million homes worldwide. The company is headquartered in Stamford, Conn., with offices in New York, Los Angeles, London, Mumbai, Shanghai, Singapore, Istanbul and Tokyo.

Additional information on WWE (NYSE: WWE) can be found at wwe.com and corporate.wwe.com. For information on our global activities, go to http://www.wwe.com/worldwide/.

SOURCE: WWE