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Tuesday, September 23, 2014

My View: Why The "Game Changing" WSOF Announcement Will Be Anything But

In case you hadn't heard, the World Series Of Fighting has announced its intention to stage pay-per-view events, expected to begin "in the second half of 2015."

It's been tried before, it'll be tried again, and in this case, I won't say it's not possible. After all, WSOF did manage to wrangle themselves a coveted timeslot on the NBC Sports network.

What I'd instead rather focus on is what amounts to the company's profit-sharing aspect of the plan. On the surface, paying fifty-percent of net revenue to fighters featured on the broadcasts sounds too good to be true. I think it is.

I'm all for better treatment of fighters, but does anyone at WSOF have any idea what costs are involved in running pay-per-views, or what happens to promotions who (in attempting to show up or compete on equal footing with the UFC) overspend?

Just the fact that WSOF thinks this will somehow prove to be a "game changer" leads me to believe that they haven't spent enough time thinking it through. To the UFC, this isn't a game - it's all business, and at the end of the day, they're wildly successful for many reasons, some of which boil down to the understanding that they're a fighter's employer, not a fighter's friend.

Instead of trying to stick it to the UFC, or whatever WSOF is trying to do, they should focus on the bottom line, which is turning a profit and giving us a reason to care about what they have to offer.

It's been proven, time and again, that while not necessarily the best way, the UFC's way is the only way, and no matter your take on WSOF's idea, the average mixed-martial-arts fan still has no desire to invest much of their time or money in UFC Lyte or UFC-Jr.

I'm not saying I have all the answers, but I do know, just from reading today's press release, what the WSOF probably shouldn't be doing ... Do they?