Press Release: SCOTT COKER LAUNCHES BELLATOR KICKBOXING

ADDITIONAL DETAILS REVEALED ABOUT THE PREMIERE BELLATOR KICKBOXING MEGA EVENT IN ITALY APRIL 16

Houston, TX, (February 18, 2016) – Scott Coker, President of Bellator MMA and one of combat sport's most accomplished promoters, will launch “Bellator Kickboxing” this April with his partners at Spike. The announcement was made today at a press conference ahead of "Bellator 149: Shamrock vs. Gracie," which airs tomorrow night on Spike at 9e/8c.

Bellator Kickboxing will feature many of the world’s best kickboxers including Joe Schilling, Raymond Daniels, Kevin Ross, Keri Melendez and Anastasia Yankova, who were in attendance at today’s press conference. The current Bellator MMA team based out of Santa Monica, CA will run the new league.

Coker has over 30 years of experience promoting combat sports, overseeing both K-1 and Strikeforce Kickboxing leagues during his illustrious career. “Kickboxing is a thrilling, non-stop action-packed sport that I believe will resonate with MMA fans,” said Coker. “Our first goal is to develop stars and showcase these incredible athletes on the #1 home for combat sports, Spike TV.”

The first event for Bellator Kickboxing will be a co-promoted show with Bellator MMA and Oktagon Kickboxing on April 16 at the Pala Alpitour in Torino, Italy.

The Bellator Kickboxing event's headliner will feature Melvin Manhoef vs. Alexandru Negrea as well as a 5-round title fight when current ISKA 72kg champion Mustapha Haida will move up in weight to challenge Karim Ghajii for his ISKA 75 KG belt. Other participants competing at the inaugural Bellator Kickboxing extravaganza include Ross, Daniels and Denise Kielholtz. Opponents for these participants will be announced in the near future.

The event will also include "Bellator 152," a mixed martial arts card will feature Alessio Sakara vs. Brian Rogers, and also features Bellator MMA stars Patricky “Pitbull” Freire, Brent Primus, Anastasia Yankova and A.J. McKee.

Bellator Kickboxing’s debut event will air on Spike Saturday, April 16 at 9:00pm ET/PT on brief tape delay. Earlier that day, Spike will broadcast Bellator MMA’s first international show, "Bellator 152," LIVE at 3:00pm ET.

Details on future events will be announced in the near future.

About Bellator MMA:

Bellator MMA is a leading Mixed Martial Arts organization featuring many of the best fighters in the world. Under the direction of veteran fight promoter Scott Coker, Bellator is available to nearly 500 million homes worldwide in over 140 countries. In the United States, Bellator can be seen on Spike, the MMA television leader. Bellator MMA is comprised of an executive team that includes top industry professionals in television production, live event orchestration, fighter development/relations, venue procurement, sponsorship creation/development, international licensing, marketing, advertising, publicity and commission relations. Bellator is based in Santa Monica, California and owned by entertainment giant Viacom, home to the world's premier entertainment brands that connect with audiences through compelling content across television, motion picture, online and mobile platforms.

About Spike:

Spike is available in 98.7 million homes and is a division of Viacom Media Networks. A unit of Viacom (NASDAQ: VIA, VIAB), Viacom Media Networks is one of the world's leading creators of programming and content across all media platforms. Spike's Internet address is www.spike.com and for up-to-the-minute and archival press information and photographs, visit Spike's press site at http://www.spike.com/press. Follow us on Twitter @spiketvpr for the latest in breaking news updates, behind-the-scenes information and photos.

SOURCE: Brener Zwikel & Associates, Inc.