Imperia Entertainment Formulates New Short And Long Term Revenue Strategy

Courtesy of Imperia Entertainment, Inc.:

BEVERLY HILLS, Calif., July 30 -- Imperia Entertainment, Inc. (Pink Sheets: IPEI) (http://www.imperiaentertainment.com/) announced today that it has formulated a plan to generate short term revenue of $680,000-$1.3 million over the next twelve months, while streamlining its long term strategy of producing revenue from high quality feature films. The company will divest itself of its family film production subsidiary, Muller Media, Inc. (Pink Sheets: MUMI), and is now seeking merger candidates in related fields. It will hold back approximately 4 million shares of Muller for distribution of the dividend declared to Imperia shareholders last year, and enter into licensing agreements for the company's wholly owned distribution company, Imperia International Distribution, Inc., to handle distribution of Muller's library, which includes "The New Three Stooges" cartoon series.

Imperia International Distribution will seek immediate content distribution for its "Autograph(R)," "Faces & Names," and "The New Three Stooges" television series, and its feature film, "All That I Need," in traditional international distribution outlets, such as broadcast television and cable, and non-traditional outlets, such as Internet web site distribution of segments. It also will create downloadable segment content surrounding the explosive sport of mixed martial arts (MMA) in conjunction with its production of the feature film, "Never Submit," for the generation of short term revenue. The company projects short term cash flow of approximately $680,000-$1,360,000 over the next twelve months (based on average prices for reality television programming as published in Variety).

The company will continue its long term revenue production strategy of producing high quality feature films for distribution, and projects distribution of its feature film, "Say it in Russian," by the end of the American Film Market in November, with estimated worldwide gross revenues of $7.1 to $10.6 million over the next twenty four months. First money from the film will be used to reimburse Imperia's $1.9 million cash investment in the film, which will be used for future film budgets, and company earnings from its equity share of the film are projected at an additional $1.4 million to $2.1 million. The company continues production of "Never Submit," a feature film surrounding the sport of mixed martial arts (MMA), with earnings projections of $42 million.

Finally, the company will launch a nationwide search for new management. Once a management team is secured, the company's current Chief Executive Officer, Kenneth Eade, will be stepping down as an officer of the company, and will concentrate on the creative side of the business.

This press release contains statements, which may constitute "forward-looking statements" within the meaning of the Securities Act of 1933 and the Securities Exchange Act of 1934, as amended by the Private Securities Litigation Reform Act of 1995. Those statements include statements regarding the intent, belief or current expectations of Imperia Entertainment, Inc. and members of its management as well as the assumptions on which such statements are based. Prospective investors are cautioned that any such forward-looking statements are not guarantees of future performance and involve risks and uncertainties, and that actual results may differ materially from those contemplated by such forward-looking statements. Important factors currently known to management that could cause actual results to differ materially from those in forward-statements include fluctuation of operating results, the ability to compete successfully and the ability to complete before-mentioned transactions. The company undertakes no obligation to update or revise forward-looking statements to reflect changed assumptions, the occurrence of unanticipated events or changes to future operating results. The revenue projections contained herein have been prepared by management, and are based on assumptions as to future events and conditions, such as timing and success of our future development efforts, the size of the market, our market share, general industry conditions and other matters. Many of these assumptions relate to matters beyond our control and all of these assumptions are subject to wide variation and merely represent management's forecast of future events based upon assumptions which may or may not occur. To the extent that actual experience varies from any one or more of the assumptions, our actual financial results will differ, likely to a material degree, from the Financial Projections.

Imperia Entertainment, Inc.
Kenneth Eade: 310-275-0089
imperiaentertainmentinc@yahoo.com

PRESS CONTACTS:
Murray Weissman & Associates
(818) 760-8995
Leonard Morpurgo
leonard@publicity4all.com
Murray Weissman
murray@publicity4all.com
Rick Markovitz
rick@publicity4all.com

CONTACT: Kenneth Eade of Imperia Entertainment, Inc., +1-310-275-0089, imperiaentertainmentinc@yahoo.com; or media, Leonard Morpurgo,
leonard@publicity4all.com, or Murray Weissman, murray@publicity4all.com, or
Rick Markovitz, rick@publicity4all.com, all of Murray Weissman & Associates,
for Imperia Entertainment, Inc., +1-818-760-8995