SUN Sports & Entertainment Launches $1 Million Nationwide Media Campaign

Courtesy of SUN Sports & Entertainment Inc.:

SUN CEO to Be Featured Guest on National Radio Show "Your Monies Worth"

DALLAS, TX--(August 6, 2007) - SUN Sports & Entertainment Inc. (PINKSHEETS: SSPE) announced it has contracted with Media4Equity, LLC to launch a 12-month nationwide print and radio media campaign.

The partnership with Media4Equity involves regular distribution of feature articles and radio spots to more than 10,000 newspapers and more than 6,000 radio stations nationwide, delivering an estimated $1 million worth of media.

"We are ready to tell the world our story," said CJ Comu, Chairman and CEO of SUN Sports & Entertainment. "With Media4Equity, we have a true vested media partner who believes in us long-term and has committed to profiling and building the necessary awareness, starting today." Comu added, "SUN provides one of the most exciting event productions in this industry. We have a very aggressive grass roots marketing plan leading up to the event to build awareness and excitement and top that off with a spectacular evening of music, lights, action and sound that takes the sport to a higher new level of entertainment value. This is not just a fight -- it's a party."

"SUN Sports & Entertainment has a great story to tell, and we can't wait to get started," said Rick Smith, CEO of Media4Equity. "Our work with expanding businesses over the last 20 years has enabled us to provide emerging companies with the clout they need to achieve nationwide recognition."

SUN CEO CJ Comu will be interviewed live Monday August 6th 2007 at 7pm EDT on the National Show MoneyTalk Radio WSBR 740AM Program, "Your Monies Worth" and can be listened to on www.wsbrradio.com as well as all Beasley Stations and their web site.

The interview will be conducted by renowned sportscaster, HBO fight commentator and ringside colorman, Mick "Mixter" Bazsuly. "I have covered many title fights over 20 plus years, and even the hardest and most loyal boxing fans will say MMA fighting is the wave of the future." Bazsuly added, "As far as we in Sports Radio and Television go, it seems there are only a few companies that are widely recognized as the leaders in mixed martial arts fighting and pay per view, and few are as highly respected as SUN Sports & Entertainment. The quality and integrity of their events far exceed all others in this new, fast growing industry. They certainly set the bar at a higher level."

Last week former Heavyweight Boxing Champion James "lights out" Tony said on Bazuly's Show, "Boxing is boring, and cage fighting is grabbing fans by the thousands everyday."

SUN's upcoming "Art of War 3" -- Undisputed Arena Fighting Championship will feature Team USA Vs. Team Brazil in the first international MMA Event. This Pay-Per-View Fight will be broadcast LIVE from the American Airlines Center in Dallas, TX on Saturday September 1st. Tickets can be purchased online at www.ticketmaster.com.

ABOUT SUN:

SUN is a Professional Sports & Entertainment Production Company. SUN is a Certified and Licensed Combat Sports Promoter and produces World Class Mixed Martial Arts Events. The properties of SUN Sports & Entertainment (www.SUNorganization.com), Art of War LIVE (www.artofwarLIVE.com) International Fighters Association (www.IFApro.com), USA National Team - Team USA MMA (www.teamUSAmma.com) and UNDERGROUND Cage Fighting (www.undergroundcagefighting.com), are pending trademarks.

ABOUT MEDIA4EQUITY

Media4Equity invests its media and marketing clout and contacts to help strong emerging growth companies grow faster. Media4Equity and its parent company have serviced more than 3,000 clients, including AOL, CVS, Disney, HBO, MetLife, NASDAQ, Visa and Wal-Mart. Media4Equity uniquely guarantees media placement results in return for restricted stock. More information can be found at www.media4equity.com.

Safe Harbor Statement -- This release includes forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 27E of the Securities Act of 1934. Statements contained in this release that are not historical facts may be deemed to be forward-looking statements. Investors are cautioned that forward-looking statements are inherently uncertain. Actual performance and results may differ materially from that projected or suggested herein due to certain risks and uncertainties including, without limitation, ability to obtain financing and regulatory and shareholder approvals for anticipated actions. Such statements are based on management's current expectations and are subject to certain factors, risks and uncertainties that may cause actual results, events and performance to differ materially from those referred to or implied by such statements. In addition, actual or future results may differ materially from those anticipated depending on a variety of factors, including continued maintenance of favorable license arrangements, success of market research identifying new product opportunities, successful introduction of new products, continued product innovation, sales and earnings growth, ability to attract and retain key personnel, and general economic conditions affecting consumer spending. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date hereof. Sun Sports & Entertainment Inc. does not intend to update any of the forward-looking statements after the date of this release to conform these statements to actual results or to changes in its expectations, except as may be required by law.

For Further Information:

SUN Corporate Contact
Ms. Taylor L. Cole, APR
Director of Public Relations
Tel: 972.333.4343
taylor@iknowpr.com

Media and Event Contact
Mr. Lester Bedford
The Bedford Agency
Tel: 817.296.4546
wlbedford@aol.com

Media4Equity
Media4Equity
ecarlson@media4equity.com
Tel: 703-462-2043