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Thursday, October 25, 2007

WWE(R) Treats Fans To Weekly ECW(R) Streaming Video At WWE.com

Courtesy of World Wrestling Entertainment, Inc.:

STAMFORD, Conn.--Fresh off a recent renewal with the SCI FI Channel that will keep WWE Extreme Championship Wrestling® on the network through 2008, World Wrestling Entertainment® has begun streaming the weekly program on its highly trafficked website, WWE.com, which currently receives 17 million unique visitors each month.

WWE offers visitors to its website the chance to view ECW’s most recently televised episode free of charge. The program, which airs Tuesday evenings on SCI FI, is made available as a video stream each week on Wednesday afternoons, and is shown through the following Monday. Viewers are able to see each show in its entirety and have the ability to fast-forward, rewind and pause the digital content.

In addition to the televised ECW programming, online viewers are also treated to additional WWE action each week in the form of “After the Bell,” a special feature already available to AT&T mobile customers as part of WWE’s exclusive partnership with the mobile provider. Mobile customers still receive the extra content soon after the televised broadcast, but WWE.com visitors are now also privy to the footage the following day as they stream the ECW video on WWE.com.

This year (Jan-Sept), SCI FI has been the #1 cable network for men ages 18-34 in ECW's Tuesday 10 p.m. time period. ECW is averaging 1.9 million total viewers for 2007.

Additional information on World Wrestling Entertainment, Inc. (NYSE: WWE) can be found at wwe.com and corporate.wwe.com. For information on our global activities, go to http://www.wwe.com/worldwide/.

Trademarks: All WWE programming, talent names, images, likenesses, slogans, wrestling moves, and logos are the exclusive property of World Wrestling Entertainment, Inc. ECW is a trademark of WWE Libraries, Inc. All other trademarks, logos and copyrights are the property of their respective owners.

Forward-Looking Statements: This news release contains forward-looking statements pursuant to the safe harbor provisions of the Securities Litigation Reform Act of 1995, which are subject to various risks and uncertainties. These risks and uncertainties include the conditions of the markets for live events, broadcast television, cable television, pay-per-view, Internet, feature films, entertainment, professional sports, and licensed merchandise; acceptance of the Company's brands, media and merchandise within those markets; uncertainties relating to litigation; risks associated with producing live events both domestically and internationally; uncertainties associated with international markets; risks relating to maintaining and renewing key agreements, including television distribution agreements; and other risks and factors set forth from time to time in Company filings with the Securities and Exchange Commission. Actual results could differ materially from those currently expected or anticipated. In addition to these risks and uncertainties, our dividend is based on a number of factors, including our liquidity and historical and projected cash flow, strategic plan, our financial results and condition, contractual and legal restrictions on the payment of dividends and such other factors as our board of directors may consider relevant.

World Wrestling Entertainment, Inc.
Media: Gary Davis, 203-353-5066
Investors: Michael Weitz, 203-352-8642