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Monday, December 10, 2007

WWE® And Cable Affiliates Honor ‘Community Champions’

Courtesy of World Wrestling Entertainment, Inc.:

STAMFORD, Conn.--(December 10, 2007)--World Wrestling Entertainment® is launching a new pilot program with the help of select cable operators. WWE Community Champion will honor young people making positive contributions in their own communities by offering them a chance to win a trip to WrestleMania® 24 in Orlando this March.

This winter, select cable operators from Comcast and Charter will promote the contest, accepting nominations in their local communities for U.S. residents between the ages of 10 and 17 who have made a significant difference in their town. At the end of February three national winners – one from each system – will be chosen. Each winner, along with a parent or legal guardian, will be flown to Orlando to attend WrestleMania 24 and will be individually honoured at WWE’s annual “Bacon, Bagels and Biceps Brunch.”

“WWE is a worldwide brand that thrives in local communities across the United States. WWE Community Champion is another program that provides our affiliates a co-branding opportunity in the very communities in which we perform more than 300 times a year. At the same time, this program encourages pro-social contributions from our fans who so fervently support our programming and products,” said Peter Clifford, Senior Vice President, Affiliate Distribution & Marketing. “WWE has long running programs which promote literacy, education, voting and other important issues – WWE Community Champion is another step in that tradition.”

Current participating operators are Comcast Bay Area, Comcast Central California and Charter Communications in St Louis. Nominations will be accepted throughout the months of December and January. All entries must be postmarked by January 31, 2008. No purchase is necessary to enter or to win. For details on how to enter the contest and for Official Rules, please visit www.wwe.com.

World Wrestling Entertainment has been widely recognized for its community relations efforts. The Make-A-Wish Foundation has awarded WWE, WWE employees and WWE Superstars with its Chris Greicius Award on three separate occasions. In addition, WWE received the USO “Legacy of Hope” award in 2004 and the United States Secretary of Defense Exceptional Public Service Award in 2006.

Additional information on World Wrestling Entertainment, Inc. (NYSE: WWE) can be found at wwe.com and corporate.wwe.com. For information on our global activities, go to http://www.wwe.com/worldwide/

Trademarks: All WWE programming, talent names, images, likenesses, slogans, wrestling moves, and logos are the exclusive property of World Wrestling Entertainment, Inc. ECW is a trademark of WWE Libraries, Inc. All other trademarks, logos and copyrights are the property of their respective owners.

Forward-Looking Statements: This news release contains forward-looking statements pursuant to the safe harbor provisions of the Securities Litigation Reform Act of 1995, which are subject to various risks and uncertainties. These risks and uncertainties include the conditions of the markets for live events, broadcast television, cable television, pay-per-view, Internet, feature films, entertainment, professional sports, and licensed merchandise; acceptance of the Company's brands, media and merchandise within those markets; uncertainties relating to litigation; risks associated with producing live events both domestically and internationally; uncertainties associated with international markets; risks relating to maintaining and renewing key agreements, including television distribution agreements; and other risks and factors set forth from time to time in Company filings with the Securities and Exchange Commission. Actual results could differ materially from those currently expected or anticipated. In addition to these risks and uncertainties, our dividend is based on a number of factors, including our liquidity and historical and projected cash flow, strategic plan, our financial results and condition, contractual and legal restrictions on the payment of dividends and such other factors as our board of directors may consider relevant.


World Wrestling Entertainment
Gary Davis, 203-353-5066
Michael Weitz, 203-352-8642