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Wednesday, January 23, 2008

SOYO Returns To The UFC With Sponsorship Of Alvin 'KID' Robinson

Courtesy of SOYO Group Inc.:

Robinson Takes on Ultimate Fighter Winner Nate Diaz Live on SPIKE TV Tonight at 9pm Eastern, 6pm Pacific

ONTARIO, Calif., Jan. 23, 2008 -- SOYO Inc. (OTCBB:SOYO), an innovative provider of computer and consumer electronics products, announced today that they will sponsor Alvin "KID" Robinson in his fight against "Ultimate Fighter" winner Nate Diaz at UFC Fight Night. The fight will take place, tonight, January 23, 2008 at the Pearl Palms Concert Theatre in Las Vegas, Nevada. Televised coverage begins at 9pm Eastern, 6pm Pacific.

In 2007, the SOYO logo saw over 300 minutes of airtime on television networks such as ION, the Versus Channel, HBO, Showtime, Spike TV, Mark Cuban's HDNet and Fox Sports Net. In addition, SOYO has been featured in Real Fighter Magazine and had pictures on ufc.com, sherdog.com and mmaweekly.com.

Edward O'Brien, Director of Sales for SOYO said, "We receive many questions regarding our thought process behind this type of advertising. The answer is simple: this is a cost-effective type of advertising. For the amount we pay, we would be lucky to get local television spots, let alone National coverage if we used any other types of advertising avenues."

Robinson vs. Diaz will air under the Swick vs. Burkman card. The fight will be broadcast live on Spike TV.

About SOYO Inc.

SOYO Inc. is an innovative provider of consumer electronics such as, LCD Monitors, LCD Televisions, Bluetooth, Portable Storage, LCD Furniture and broadband telecommunications products and services. Headquartered in Ontario, California, with additional sales offices in South America, SOYO sells its products through an extensive network of authorized distributors, resellers, system integrators, VARs, retailers, mail-order catalogs and e-tailers. Products are sold under the SOYO, Dragon, Onyx, Dymond, Honeywell, Le Vello, and Prive brand names. For more information, please visit http://www.soyo.com.

"Safe Harbor" Statement

This release contains certain statements that may be deemed "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. Such forward-looking statements are subject to certain risks and uncertainties and actual results could differ materially from those expressed in any of the forward-looking statements. The words "plan," "confident that," "believe," "scheduled," "expect," or "intend to," and similar conditional expressions, are intended to identify forward-looking statements. Although the company believes that the expectations reflected in its forward-looking statements are reasonable, it can give no assurance that such expectations or any of its forward-looking statements will prove to be correct. Factors that could cause results to differ include, but are not limited to, the availability of components and successful production of the company's products, successful performance of internal plans, the impact of competitive services and pricing, general economic risks and uncertainties, and various other information detailed from time to time in the company's filings with the United States Securities and Exchange Commission. The company undertakes no obligation to publicly revise these forward-looking statements to reflect events or circumstances that arise after the date hereof. Please refer to the company's filings at www.sec.gov.


Ashten Giardine, Public Relations and Investor Relations
(909) 292-2504