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Wednesday, January 23, 2008

WWE Superstars Rumble In Habbo’s Virtual World

Courtesy of World Wrestling Entertainment, Inc.:

STAMFORD, Conn.--(January 23, 2008)--Pixels are flying as World Wrestling Entertainment® takes their annual Royal Rumble® to Habbo’s virtual world. Though the actual Royal Rumble doesn’t take place until January 27, live on pay-per-view, the action on Habbo.com has already begun. And just like the real Rumble, the winner will be going to WrestleMania® 24 on March 30 in Orlando.

WWE began their invasion of Habbo earlier this week, engaging the largest online world for teens in one of their signature events. Already, the “Habbo Royal Rumble” has seen a huge response by users.

After being assigned a virtual avatar to one of 59 WWE Superstars, Habbo.com’s 1.6 million online citizens will vote for which of the top 30 WWE Superstars they think will play various roles in the event (e.g., ultimate winner). Users who correctly predict at least one of the roles will be entered into a sweepstakes, sponsored by Habbo, for a chance to win a trip for two to WrestleMania 24 in Orlando, Fla. on March 30.

“WWE is giving fans access to our brand in new and exciting ways– utilizing virtual worlds, social networking sites, widgets, and much more,” said Geof Rochester, Executive Vice President, Marketing. “This promotion with Habbo’s large, active community is a perfect fit for our expanding digital footprint.”

WWE engaged Millions of Us LLC, an agency specializing in virtual worlds and large online communities, to help manage the campaign.

“Habbo users are drawn to our online community for engaging activities and to be connected to the biggest names and events in entertainment,” said Teemu Huuhtanen, EVP, Habbo business and President, North America. “By partnering with the WWE and Millions of Us for the Royal Rumble, we are bringing our audience to the center of sports entertainment.”

“Habbo pioneered the booming youth virtual world space and is one of the most internationally successful communities of its kind," said Reuben Steiger, CEO, Millions of Us. “We're especially pleased to be inaugurating our presence in Habbo with our longstanding client WWE. That aside, the ‘Habbo Royal Rumble’ campaign is jam-packed with fun, innovative programming and the stakes are high - the prize is among the most valuable we've ever offered in a promotion.”

Check out the promotion, including the 59 WWE avatars, at habbo.com.

Additional information on World Wrestling Entertainment, Inc. (NYSE: WWE) can be found at wwe.com and corporate.wwe.com. For information on our global activities, go to http://www.wwe.com/worldwide/

About Habbo:

Habbo is a richly colorful, multi-dimensional virtual community and game environment for teens. Users join by creating a fully customized online character called a Habbo. From there, they can explore many public hang-outs, play a variety of games, connect with friends, decorate their own rooms, and have fun through creativity and self expression. Currently there are Habbo communities in 31 countries on five continents. To date, over 86 million Habbo characters have been created and 8.3 million unique users worldwide visit Habbo each month (source: Google Analytics). Habbo is operated by Sulake Corporation, a Finnish online entertainment company.



About Millions of Us LLC

Millions of Us LLC is an agency specializing in virtual worlds and large online communities. Founded in 2006 and based in San Francisco, the agency's clients include 20th Century Fox, Warner Bros., Toyota, Microsoft, and Intel.

Trademarks: All WWE programming, talent names, images, likenesses, slogans, wrestling moves, and logos are the exclusive property of World Wrestling Entertainment, Inc. ECW is a trademark of WWE Libraries, Inc. All other trademarks, logos and copyrights are the property of their respective owners.

Forward-Looking Statements: This news release contains forward-looking statements pursuant to the safe harbor provisions of the Securities Litigation Reform Act of 1995, which are subject to various risks and uncertainties. These risks and uncertainties include the conditions of the markets for live events, broadcast television, cable television, pay-per-view, Internet, feature films, entertainment, professional sports, and licensed merchandise; acceptance of the Company's brands, media and merchandise within those markets; uncertainties relating to litigation; risks associated with producing live events both domestically and internationally; uncertainties associated with international markets; risks relating to maintaining and renewing key agreements, including television distribution agreements; and other risks and factors set forth from time to time in Company filings with the Securities and Exchange Commission. Actual results could differ materially from those currently expected or anticipated. In addition to these risks and uncertainties, our dividend is based on a number of factors, including our liquidity and historical and projected cash flow, strategic plan, our financial results and condition, contractual and legal restrictions on the payment of dividends and such other factors as our board of directors may consider relevant.

World Wrestling Entertainment, Inc.
Gary Davis, 203-353-5066
Susan Mills, 323-202-1050
Michael Weitz, 203-352-8642