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Friday, February 1, 2008

SUN Acquires Assets Of International Fighting Organization And Steele Cage Promotions

Courtesy of SUN Sports & Entertainment Inc.:

DALLAS, TX--(February 1, 2008) - SUN Sports and Entertainment Inc., (PINKSHEETS: SSPE) announced today that the Company has acquired International Fighting Organization (IFO) Assets including the Production and Broadcast Film Library of its events promoted by Steele Cage Promotions.

SUN CEO CJ Comu, stated, "We are delighted to be able to acquire the assets of the International Fighting Organization, the MMA Sanctioning Body in the State of Nevada. We are also delighted to be able to acquire all the Raw Footage and Finished Broadcast Production of the IFO events promoted by Steele Cage Promotions, which we plan on distributing globally. We feel that the Film Inventory will be a great compliment to the 'Art of War' Film Inventory which will provide more available product to networks and distributors world-wide." SUN is planning on producing a number of MMA Events in Nevada this year and looks forward to bringing its brand of exciting and high energy MMA to the thousands of fans growing across the country and producing live events in Las Vegas, Lake Tahoe, Reno and Laughlin, NV.

Steve Oshins, Chief Executive Officer and Founder of the IFO, stated, "I have met with the team at SUN and am delighted to be able to arrive at this decision and complete this transaction. I feel that the SUN organization and their experience best represent the interests of what our team have worked hard to establish in MMA. I am also delighted about my new role as a member of the Advisory Board of SUN Sports & Entertainment and having the opportunity to be involved in the growth of the sport." SUN plans to continue to work with the executive team of the IFO as they evaluate upcoming dates and events in the State of Nevada and other markets across the USA.

This acquisition signals the continued growth of SUN as a leader in the world of MMA. Adding to their portfolio of MMA Properties include: "Art of War," "Underground Cage Fighting," "Team USA MMA," "GI's Vs. Pro's" and now the "IFO and Steele Cage Promotions." These properties make SUN one of the fastest growing MMA brands in the Industry.

SUN was recently showcased at the National Association of Television Program Executives Trade Show in Las Vegas (www.natpe.org) where the "Art of War" Film Library was presented to delegates from around the world through SUN Media Partner, American Television Distribution (www.americantvd.com/artofwar). The Company is negotiating with various international groups for the distribution of its library and is looking forward to signing and announcing of upcoming contracts.


SUN is a Professional Sports & Entertainment Production Company. SUN is a Certified and Licensed Combat Sports Promoter and produces World Class Mixed Martial Arts Events. The properties of SUN Sports & Entertainment (www.SUNorganization.com), "Art of War" LIVE (www.artofwarLIVE.com), International Fighters Association (www.IFApro.com), USA Men's National Team (www.teamUSAmma.com) and UNDERGROUND Cage Fighting (www.undergroundcagefighting.com) are pending TM. Sports Radio Event Network, Inc., is a wholly owned company of SUN.


International Fighting Organization is an MMA Sanctioning Body in the State of Nevada that has worked in conjunction with Steele Cage Promotions, its sister company, to produce four MMA Events in 2007 in Las Vegas at various Hotel/Casinos. The joint website of the two companies is www.steelecage.com.

Safe Harbor Statement -- This release includes forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 27E of the Securities Act of 1934. Statements contained in this release that are not historical facts may be deemed to be forward-looking statements. Investors are cautioned that forward-looking statements are inherently uncertain. Actual performance and results may differ materially from that projected or suggested herein due to certain risks and uncertainties including, without limitation, ability to obtain financing and regulatory and shareholder approvals for anticipated actions. Such statements are based on management's current expectations and are subject to certain factors, risks and uncertainties that may cause actual results, events and performance to differ materially from those referred to or implied by such statements. In addition, actual or future results may differ materially from those anticipated depending on a variety of factors, including continued maintenance of favorable license arrangements, success of market research identifying new product opportunities, successful introduction of new products, continued product innovation, sales and earnings growth, ability to attract and retain key personnel, and general economic conditions affecting consumer spending. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date hereof. Sun Sports & Entertainment Inc. does not intend to update any of the forward-looking statements after the date of this release to conform these statements to actual results or to changes in its expectations, except as may be required by law.

For Further Information:
SUN Contact
AJ Soliz
Director of Media and Events
Tel: 972.392.1414 X 104