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Tuesday, March 18, 2008

ProElite Signs DVD Distribution Agreement With Mill Creek Entertainment DVD Box Sets Showcase World-Class MMA Talent

Courtesy of ProElite, Inc.:

LOS ANGELES--March 18, 2008--ProElite, Inc. (Pink Sheets:PELE), a sports entertainment and media company dedicated to producing world-class mixed martial arts (MMA) events, today announced it has signed an agreement with Mill Creek Entertainment to distribute DVDs showcasing ProElite's premier global MMA brands: Rumble on the Rock, ICON Sport and Cage Rage.

Under the terms of the agreement, events will be distributed to retailers nationwide in the form of multi-event DVD box sets. The first box set will be the Rumble on the Rock "Superstar Collection" (5-event set) featuring MMA superstars Anderson Silva, BJ Penn, "Tank" Abbott, Takanori Gomi and Jake Shields (street date: March 18, 2008). Future DVD box sets will include such superstars as Matt Hughes, Rich Franklin, Robbie Lawler and Vitor Belfort.

"This is an excellent opportunity to leverage our existing library that features three of our premier MMA brands," said Douglas DeLuca, executive chairman and co-founder of ProElite. "Through the years, the biggest names in the sport have fought in these shows, which, in many cases, will now be available on DVD for the first time."

"Partnering with an industry leader such as Mill Creek ensures that our DVDs will receive optimal distribution to retailers in important markets throughout the country," said Turi Altavilla, vice president of home entertainment at ProElite.

"Audiences are hungry for high-quality MMA content that showcases their favorite stars," said Jeff Hayne, director of content acquisition at Mill Creek Entertainment. "ProElite's MMA library is an ideal entree for DVD box sets featuring top-notch MMA action, as well as providing retailers with a compelling product that we believe will draw customers far and wide."

About ProElite, Inc. (www.proeliteinc.com)

ProElite, Inc. delivers the most exciting entertainment experience in the world of mixed martial arts (MMA) with live arena-based entertainment events, cable television programming on Showtime Networks and community-driven interactive broadband entertainment via the Internet. The company recently announced a partnership with CBS that will bring MMA to a major prime time network for the first time. ProElite has established itself as a global leader by acquiring MMA organizations in Asia and Europe, and partnering with broadcasters such as British Sky Broadcasting and CJ Media in Korea. The company has an exclusive distribution agreement for its program library with IMG Media. ProElite embraces MMA with the highest levels of honor, integrity, discipline and self-esteem, all the while remaining inclusive for fighters, fans and schools (elitexc.com). ProElite's live fight division, EliteXC, delivers spectacular live MMA fight events that showcase the world's top fighters. Complementing ProElite's live events division is the company's social media platform, ProElite.com. Since the beginning of 2007, ProElite.com continues to add thousands of subscribers each month due to the large number of live streaming MMA events, social networking tools, and original and partner-driven content. ProElite.com also recently launched the largest online martial arts school locator as a way for martial arts practitioners to find the best locations to train, and for schools and dojos to help market themselves. ProElite.com - Empowering the Fight Community(TM).

About Mill Creek Entertainment

Mill Creek Entertainment is a source of value home video and audio entertainment. Helmed by a management team with over eighty years of experience in the consumer home entertainment marketplace, the company produces entertainment products that typically sell in quantity, at impulse price-points, while adhering to high standards of quality unsurpassed in the industry. The Mill Creek product line encompasses many genres, speaks to broad consumer tastes and has found favor with both North American and emerging Latin markets. The company's DVD product line consists of classic movies, television episodes, historical documentaries and feature films.

Certain statements included in this press release constitute forward-looking statements made pursuant to the safe harbor provisions of Section 21E of the Securities Exchange Act of 1934, as amended, and Section 27A of the Securities Act of 1933, as amended. These statements, including, but not limited to, distribution of DVDs to retailers nationwide, as well as others discussed in the company's filings with the Securities and Exchange Commission, involve risks and uncertainties that could cause actual results to differ materially from the forward-looking statements. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date of this press release. ProElite, Inc. undertakes no obligation to publicly update or revise any forward-looking statements, whether as a result of new information, future events or otherwise. This news release does not constitute an offer to sell or the solicitation of an offer to buy any securities. At the time of their issuance, the shares of common stock and the underlying shares of common stock issuable upon exercise of the warrants are restricted securities, within the meaning of federal securities laws, that have not been registered under the Securities Act, or any applicable state securities laws and may not be offered or sold in the United States, absent registration or an applicable exemption from such registration requirements.

PondelWilkinson Inc. for ProElite Inc.
Evan Pondel, 310-279-5980