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Monday, April 28, 2008

ProElite And Image Entertainment Sign Exclusive Multiyear North American DVD Distribution Agreement

Courtesy of Image Entertainment Inc.:

EliteXC Live Arena-Based Mixed Martial Arts Events to Be Available on DVD

CHATSWORTH, Calif.--(April 28, 2008)--Image Entertainment, Inc. (NASDAQ:DISK), a leading independent licensee, producer and distributor of home entertainment programming in North America, announced today that it has signed a multiyear North American DVD distribution agreement with ProElite, Inc. (Pink Sheets:PELE), a sports, entertainment and media company dedicated to producing world-class mixed martial arts (MMA) events.

The exclusive agreement calls for the distribution of DVDs under ProElite’s EliteXC and ShoXC brands. The first two releases are “Destiny” featuring Frank Shamrock versus Renzo Gracie and “Renegade” with the professional MMA debut of Kimbo Slice, as well as a lightweight title fight featuring Nick Diaz versus KJ Noons, both streeting May 13. Releasing on July 22 is a DVD showcasing two of MMA’s most infamous warriors: from Huntington Beach, California, the original street fighter and “Huntington Beach Bad Ass” David "Tank" Abbott, and from the streets of Miami, Florida, and rising to epic fame on the Internet, Kimbo Slice.

The DVD series will showcase live events produced by EliteXC, ProElite’s premier MMA fight division, as well as ShowXC, an EliteXC and Showtime Networks coproduction that features the rising stars of MMA.

“There is a growing market for high-quality arena-based mixed martial arts content, and ProElite is the premier source for this type of sports entertainment,” said Steven DeMille, senior vice president of marketing for Image Entertainment, Inc. “We are pleased to add ProElite to our roster of content suppliers as we continue to grow both our distribution channels and scope of programming.”

ProElite recently announced a partnership with CBS that will bring MMA to a major primetime network. CBS is scheduled to broadcast four MMA events per year, produced by ProElite's EliteXC fight division, as two-hour live primetime specials targeted for Saturday nights. The first event will be broadcast Saturday, May 31 (9:00 – 11:00 p.m. ET/PT) on CBS Network Television.

“With MMA going primetime, we are introducing the sport to a whole new audience that will likely drive demand for MMA events on DVD,” said Turi Altavilla, vice president of home entertainment at ProElite. “Watching these DVDs will be like having front row seats at MMA events.”

Image and ProElite expect to release approximately four EliteXC titles and eight ShoXC titles per year.

Fighter pages for stated fighters: Frank Shamrock (http://frankshamrock.proelite.com), Renzo Gracie (http://renzogracie.proelite.com), Kimbo Slice (http://kimboslice.proelite.com), Nick Diaz (http://nickdiaz.proelite.com), KJ Noons (http://kjnoons.proelite.com), David "Tank" Abbott (http://tankabbott.proelite.com).

About ProElite, Inc.:

ProElite, Inc. delivers the most exciting entertainment experience in the world of mixed martial arts (MMA) with live arena-based entertainment events, cable television programming on Showtime Networks and community-driven interactive broadband entertainment via the Internet. The company has established itself as a global leader by acquiring MMA organizations in Asia and Europe, and partnering with broadcasters such as British Sky Broadcasting and CJ Media in Korea. The company has an exclusive distribution agreement for its program library with IMG Media. ProElite embraces MMA with the highest levels of honor, integrity, discipline and self-esteem, all the while remaining inclusive for fighters, fans and schools [elitexc.com]. ProElite’s live fight division, EliteXC, delivers spectacular live MMA fight events that showcase the world’s top fighters. Complementing ProElite's live events division is the company's social media platform, ProElite.com. Since the beginning of 2007, ProElite.com continues to add thousands of subscribers each month due to the large number of live streaming MMA events, social networking tools, and original and partner-driven content. ProElite.com also recently launched the largest online martial arts school locator as a way for martial arts practitioners to find the best locations to train, and for schools and dojos to help market themselves. ProElite.com – Empowering the Fight CommunityTM.

About Image Entertainment:

Image Entertainment, Inc. is a leading independent licensee, producer and distributor of home entertainment programming in North America, with approximately 3,000 exclusive DVD titles and approximately 250 exclusive CD titles in domestic release and approximately 450 programs internationally via sublicense agreements. For many of its titles, the Company has exclusive audio and broadcast rights and, through its subsidiary Egami Media, Inc., has digital download rights to approximately 2,000 video programs and over 300 audio programs containing more than 4,500 tracks. The Company is headquartered in Chatsworth, California. For more information about Image Entertainment, Inc., please go to www.image-entertainment.com.

The Honig Company, Inc.
Steve Honig, 818-986-4300
For ProElite Inc.:
PondelWilkinson Inc.
Evan Pondel, 310-279-5980