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Monday, April 28, 2008

Ultimate Fighting Championship(R) Joins Forces With StubHub And RazorGator To Bring Ultimate Ticketing Options To UFC(R) Fans

Courtesy of the Ultimate Fighting Championship:

LAS VEGAS, April 28 -- The Ultimate Fighting Championship(R) (UFC(R)) organization today announced a new relationship with two ticket industry heavyweights StubHub and PrimeSport (a RazorGator Company) to become the official ticketing and hospitality partners of the UFC.

The new multi-year agreement designates StubHub as the "Official Fan to Fan Ticket Marketplace" of the UFC, while PrimeSport will become the "Official Ticket Package Partner" of the UFC. The deal promises to offer UFC fans the most user-friendly experience to buy and sell secondary tickets as well as exclusive package and hospitality opportunities that have never been available before for UFC events.

With these new partners, UFC fans will enjoy two best-of-class services for secondary ticket purchase or resale, as well as special packages to UFC events. With a majority of UFC events selling out quickly, fans are regularly seeking alternative ways to attend live events.

"The UFC has the most passionate, loyal sports fans who are always seeking opportunities to experience UFC fights live and in person," said Dana White, UFC President. "The partnership we've struck with StubHub and PrimeSport ensures our fans will work with two of the best services in the industry to get to our live events."

As the world's largest ticket marketplace, StubHub offers the widest selection of UFC tickets. The company is renowned for its attention to customer service and manages each buyer transaction directly, ensuring complete consumer protection while offering the finest ticket shopping experience in the market today. StubHub is the Official Fan to Fan Ticket Marketplace for 29 Major League Baseball teams and dozens of professional and collegiate sports teams.

"Partnering with the UFC is an opportunity we have long welcomed, as we've witnessed an explosion of interest from UFC fans in our marketplace," said Chris Tsakalakis, President of StubHub.

As the global leader in Hard-to-Get(TM) event packages and hospitality services for sold-out sports and concerts worldwide, PrimeSport continues to set and surpass standards in the sports travel industry. Always delivering a first class experience, PrimeSport will offer fans a wide selection of competitively-priced UFC packages and the assistance of experienced event management specialists. Packages can include tickets, hotel accommodations, transportation and exclusive parties.

"This strong collaboration of forces will allow UFC fans to customize their own ultimate experience. We are excited to partner with the UFC with the same intensity that both this sport and its fans possess," states Jeff Lapin, CEO of PrimeSport and RazorGator.

UFC will promote the new relationships through online and offline marketing elements, including signage at select events, emails, website presence and other high-visibility branding exposures, all aimed at driving fans to StubHub and PrimeSport. Similarly, StubHub and PrimeSport will market UFC tickets and packages in online and offline campaigns through website presence, emails, direct mail and TV and radio advertising.

StubHub and PrimeSport also announced today that they have signed exclusive secondary ticket agreements with the World Extreme Cagefighting(R) (WEC(TM)) organization. Much like the relationship with the UFC, StubHub and PrimeSport will provide an opportunity for WEC fans to purchase and resell WEC event tickets.

About The Ultimate Fighting Championship

The Ultimate Fighting Championship is the world's leading professional mixed martial arts organization and offers the premier series of MMA sports events. Owned and operated by Zuffa, LLC, and headquartered in Las Vegas, Nev., UFC produces over twelve live pay-per-view events annually that are distributed residentially through North American cable and satellite providers. For more information, or current UFC fight news, visit http://www.ufc.com or uk.ufc.com or http://www.ufcespanol.com.

Ultimate Fighting Championship, Ultimate Fighting, UFC, The Ultimate Fighter(R), Submission(R), As Real As It Gets(R), Zuffa(TM), The Octagon(TM) and the eight-sided competition mat and cage design are registered trademarks, trademarks, trade dress or service marks owned exclusively by Zuffa, LLC in the United States and other jurisdictions. All other marks referenced herein may be the property of Zuffa, LLC or other respective owners.