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Friday, June 6, 2008

McMahon's Million Dollar Mania Causes One Of The Largest Traffic Spikes In Promotions History

Courtesy of ePrize, LLC:

PLEASANT RIDGE, Mich., June 6 -- The devoted fans of the WWE have proven their extreme loyalty once again by making history with Vince McMahon's Million Dollar Mania. The promotion announced on WWE Monday Night RAW blew away expectations as McMahon's act of generosity spawned extreme excitement resulting in an unprecedented amount of Web traffic. More than 650,000 fans have registered for the promotion earning over a million sweepstakes entries in the last four days alone.

"WWE fans are known for their unwavering devotion and enthusiasm," said Josh Linkner, ePrize CEO. "The tremendous passion of WWE fans is demonstrated in their overwhelming response to the sweepstakes as soon as Vince McMahon announced the chance to win $1 million of his own personal fortune. The power of the prize is again proven to move viewers to action."

To accommodate the most passionate fans in the world, within two hours of the initial announcement of the promotion, ePrize doubled its allocated server capacity. This new technology will allow for over a million registrants per hour. "When considering a promotion of this magnitude we needed to ensure the right partner was in place," said Monty Ross, Vice President of Marketing for World Wrestling Entertainment. "Since the WWE is the leader in live entertainment, the choice was obvious -- ePrize, the leader in promotions."

Until Mr. McMahon decides to close his wallet, dedicated supporters and new WWE converts may log onto WWE.com for their chance to win. The first winner will be called live during this Monday's RAW from Oakland, California. Call him eccentric, call him crazy but with a million dollars at stake, the fans of the WWE will be hoping Mr. McMahon calls them as the winner on Monday, June 9, 2008.

ePrize, the leader in interactive promotions, is proud to work with 74 of the top 100 brands in 36 countries. Launching over 4,000 programs since 1999, ePrize registers 99.85% promotion uptime. In 2007, 184.2 million users played ePrize promotions resulting in 1.18 billion page views and over 1.9 million prizes awarded worldwide.

About ePrize, LLC

As the worldwide leader of interactive promotions, ePrize creates one-to-one relationships between advertisers and their customers. With a focus on motivating specific consumer behavior, campaigns range from online sweepstakes to global points-based loyalty programs. ePrize's more than 375 professionals are dedicated to delivering extraordinary service, along with immediate and measurable results. Headquartered in Detroit, the company also has offices in New York, Chicago, Los Angeles, Dallas, and London. For more information, visit www.eprize.com.