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Tuesday, June 24, 2008

RAW® Ratings, Web Soar

Courtesy of World Wrestling Entertainment, Inc.:

STAMFORD, Conn., June 24, 2008 – WWE Chairman Vince McMahon’s weekly million dollar giveaway swelled the wallets of some lucky “Monday Night RAW” viewers, and the ratings for cable’s No. 1 regularly scheduled weekly telecast.

In the three weeks since McMahon's Million Dollar Mania started, total viewership for Monday Night RAW increased 25% in its regular timeslot (9:00p.m.-11:08p.m. ET). For the past two weeks, Monday Night RAW, in its regular time slot, has been the No. 1 program on television among the coveted 18 – 49 male demo, beating all programming on both cable and broadcast networks.

The impact on WWE.com has been equally impressive. More than two million unique visitors came to WWE.com logging more than six million entries during the first three weeks of the promotion. Since June 2, web traffic to WWE.com has dramatically increased, 28% among unique visitors and 25% for page views, which now stand at more than 15 million per day.

Additional information on World Wrestling Entertainment, Inc. (NYSE: WWE) can be found at wwe.com and corporate.wwe.com. For information on our global activities, go to http://www.wwe.com/worldwide/

Media Contact:
Gary Davis, 203-353-5066

Investor Contact:
Michael Weitz, 203-352-8642

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Forward-Looking Statements: This news release contains forward-looking statements pursuant to the safe harbor provisions of the Securities Litigation Reform Act of 1995, which are subject to various risks and uncertainties. These risks and uncertainties include the conditions of the markets for live events, broadcast television, cable television, pay-per-view, Internet, feature films, entertainment, professional sports, and licensed merchandise; acceptance of the Company's brands, media and merchandise within those markets; uncertainties relating to litigation; risks associated with producing live events both domestically and internationally; uncertainties associated with international markets; risks relating to maintaining and renewing key agreements, including television distribution agreements; and other risks and factors set forth from time to time in Company filings with the Securities and Exchange Commission. Actual results could differ materially from those currently expected or anticipated. In addition to these risks and uncertainties, our dividend is based on a number of factors, including our liquidity and historical and projected cash flow, strategic plan, our financial results and condition, contractual and legal restrictions on the payment of dividends and such other factors as our board of directors may consider relevant.